Head of Digital (mfd)

Overview

FortheHygienedivisioninDuisburg or Dreieichwearelookingfora

Head of digital (m / f / d)

Responsibilities

• Leading the development and execution of the digital strategy to maximize growth across trade and e-commerce channels in addition to the usual B2B environment including PPC paid social display and programmatic buying
• Oversee SEO strategy and implementation to increase organic traffic improve keyword rankings and maximize conversions
• Collaborate with e-commerce sales and trade marketing teams to deliver integrated campaigns aligned with business goals
• Analyze data across digital touchpoints using insights to optimize ROI and ensure continual improvement of campaigns
• Oversee the management of and develop relationships with digital agencies technology partners and platform providers
• Deliver forecasts reporting and insights to senior stakeholders on performance KPIs and digital growth opportunities
• Stay ahead of emerging digital trends advertising technologies and e-commerce best practices
• Lead mentor and grow the digital marketing team to expand overall in-house capability

Qualifications

• 10 years of experience in B2B digital environments with proven leadership experience
• Proven track record in leading digital marketing teams for B2B and trade and e-commerce businesses
• Deep expertise in paid media channels including Google Ads Meta programmatic and marketplaces
• Solid understanding of digital analytics tools (Google Analytics GA4 Tag Manager SEMrush etc.)
• Strong knowledge of SEO strategy keyword optimization technical SEO and content growth
• Demonstrated ability to drive measurable ROI and deliver revenue growth through digital channels
• Fluent in English; additional languages such as German Dutch or French are a strong advantage in our international environment
• A sleeves rolled up and hands on approach is required for this role you must be comfortable using data and potential ROI to justify activity at Executive and board level and must be a team player
• Willingness to travel occasionally within Europe supporting collaboration and connection across our international teams

Benefits

• Working at CWS Hygiene means being part of a dynamic and challenging environment where no two days are the same. As part of a large European company you have the opportunity to learn a lot and continuously develop yourself. Our core values : The customer comes first we support each other we get better every day we take responsibility and we strive for success.
• Attractivesalarypackage
• 30daysofvacation
• Hybridworkingpossible
• Employeebenefitssuchascompanypensionschemecapital-formingbenefitsJobRad(bikeleasing)corporatebenefits andmore
• Intensiveonboardingandregulartraining

About CWS Hygiene

With innovative sustainable and digitalized service solutions CWS Hygiene ensures health safety and protection in the workplace and in public spaces. The complete solutions include hand and washroom hygiene for small to large sanitary facilities as well as clean entrance and exit areas with mats in building complexes public buildings and industrial facilities. CWS Hygiene stands for sustainability : thanks to its rental model the company offers its customers a so-called circular economy and is thus committed to a healthier and safer future. More than 65000 existing customers in Germany are served by over 1500 employees who are part of a total workforce of 4000 across Europe.

CWS Hygiene is represented in 15 European countries and is owned by Franz Haniel & Cie. GmbH.