Head of Marketing & Growth (m/f/x)

Raus is a Berlin‑based fast‑growing scale‑up reshaping how people recharge in nature. Since 2021, we’ve offered immersive experiences in unique, nature‑rich locations through thoughtfully designed cabins—helping more than 50,000 guests find rest away from city life. With continuous year‑over‑year growth and expansion across Europe, backed by leading industry investors, Marketing, Brand & Communications will be a critical lever in accelerating our next stage of scale.

Position: full‑time in Berlin headquarters with home‑office flexibility.

In this role, you will:

• Build and lead a high‑performing Marketing, Brand & Communications team (currently 5 FTE); hire, coach, set goals, and develop the operating model further
• Own all marketing channels end‑to‑end across online as well as offline and establish a setup that allows continuous testing to identify the most impactful playbooks; Conversational (WhatsApp), Podcast, TikTok
• Own and develop the Raus brand: positioning, narrative, identity—establish Raus as the category‑defining brand
• Scale SEO and our GEO muscle as an emerging acquisition channel
• Own PR/Communications: messaging & narrative architecture, media relations, creator/influencer and partnership strategy
• Strengthen lifecycle/CRM (email, push, in‑app, referral) to improve activation, retention, and LTV
• Pilot and scale non‑digital growth plays—OOH, print, experiential/PR stunts—with clear hypotheses and lightweight measurement to unlock repeatable, word‑of‑mouth growth
• Drive our performance‑marketing engine across Meta, native, paid search and affiliates and explore new channels
• Own measurement & economics: attribution, incrementality, LTV/CAC, payback, and a transparent KPI stack
• Build brand‑led growth to reduce performance dependency
• Launch storytelling format and drive organic reach and awareness through zeitgeist‑aligned, PR‑worthy campaigns
• Expand brand partnerships to unlock new audiences
• Maximize influencer efficiency and measurable impact
• Build out CRM for personalized lifecycle communication— incentives to boost guest feedback volume
• Within your team you will own our distribution & revenue Mgmt
• Work closely with the founders and executive team to shape business strategy

Your profile.

6+ years in Marketing/Brand/Comms with 3+ years people leadership; you’ve built teams and upgraded talent

Proven track record launching channels across online and offline and scaling them profitably with a hands‑on mentality

Deep Google & Meta and/or native expertise; SEO exposure is a strong plus

Hands‑on performance chops across creative, targeting, bidding, landing pages, and funnel design

Why Raus?

You’ll receive an attractive salary along with a meaningful equity package.

We work together in flat hierarchies to shape the next steps for sustainable, regional, and nature‑connected travel. Help us create guest experiences that truly stay with them.

You’ll work from our lively and cheerful Berlin office, with flexibility in location and working hours whenever possible.

We know how important time off is, which is why our employees receive 28 vacation days plus one additional day per year for charitable work.

Know Your Product: Enjoy 3 complimentary cabin nights per year for you and your plus one!

We want to learn and grow with you: you’ll have creative freedom and room to develop, and we are eager to hear your ideas — we’re open to bold visions.

Work‑life balance matters: you’ll receive a DRV Travelcard and either a contribution to your BVG ticket or Urban Sports Club membership… and we’re continuously expanding our benefits.

Never without my team: we believe RAUS only gets better when we get better together. That’s why fun is part of the job — with plenty of team events and an annual offsite to bring everyone together and keep things fresh.

Come Raus with us.

All job advertisements are always addressed to male, female and diverse applicants, regardless of age, gender, origin, sexual orientation, disability, religion and ideology. Applicants are selected exclusively on the basis of qualifications.

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