Head of Marketing

Join to apply for the Head of Marketing role at Userlane .

About Userlane

Userlane helps organizations stop wasting money on software training that doesn't work. Our technology shows large enterprises where applications drain training and support resources, then delivers AI assistance that reduces costs and helps people get work done.

The role

Own marketing strategy and execution for the company. Build pipeline through field events, partners, and campaigns that drive measurable results. You'll shape how we position ourselves in the market and work directly with the leadership team to scale what works. You'll lead a small team plus freelancers, agencies, and AI agents to deliver outcomes that matter.

Responsibilities

• Build the annual marketing plan and quarterly execution roadmap
• Run field events that generate qualified pipeline
• Write positioning that makes our value clear to buyers
• Own the metrics: pipeline, conversion, revenue impact
• Partner with Sales to understand what closes deals and what doesn't
• Work with Product to launch features that customers actually want
• Build customer stories and case studies that help prospects make decisions
• Manage a team of 2-3 people plus external resources and AI tools
• Test campaigns and scale what works

Qualifications

• 7+ years in B2B software marketing with proven results
• Built campaigns that generated measurable pipeline
• Run field events that drove revenue
• Write clear, simple copy that buyers understand
• Know how to work with and enable Sales
• Use AI tools to work faster and smarter
• Managed small teams and external resources
• Built programs yourself, not just managed them

Ideal Candidate

• You ship work that moves the business
• You care about outcomes, not process
• You figure out what works and do more of it
• You work fast and iterate based on results
• You own marketing for the company
• You shape go‑to‑market strategy with the CRO, then execute it
• You build from the ground up with proven patterns to guide you
• You want to see direct impact on pipeline and revenue

What's In For You

• Team & Culture: A high‑performance culture with world‑class leadership and a fun, engaged, motivated, and diverse team with people from over 20 countries.
• Market: Userlane is among the global leaders in the young and rapidly growing Digital Adoption industry.
• Growth: We take you and your development seriously. Take over responsibility from day one and have a real impact. In addition, we offer regular in‑house training on diverse topics.
• Benefits: We offer benefits related to Savings and Security, Health and well‑being, and Lifestyle and Leisure.

How To Apply

Send your CV and answer one question: What's one way you've used AI for marketing work that most marketers still do manually?

Job Details

• Seniority level: Director
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Technology, Information and Internet