Head of Parasite SEO for iGaming

A leading independent digital media and lead-generation company, established in 2008 and trusted by some of the world's top iGaming operators.

We connect players with the platforms that suit them best, consistently delivering measurable results at scale through innovation and expertise.

We're looking for a proven SEO operator with the mindset of an entrepreneur to lead Parasite SEO business unit from scratch. This is a rare opportunity: full ownership of strategy, execution, budget, and P&L — with upside via profit share.

This role is not about maintaining systems. It's about building a business unit, making fast bets, and proving ROI in months, not years.

What You'll Do

• Own the P&L for Parasite SEO, with a set monthly budget to deploy autonomously (partnerships, domains, content, tooling, contractors).
• Design and execute the strategy for parasite growth, in collaboration with the CEO, while staying hands-on in execution.
• Acquire and manage assets (expired domains, redirected domains, partner placements) — balancing burn-and-churn bets with longer-term partnerships.
• Set the success metrics for assets (traffic, DR, backlink profile, rankings, FTDs, ROI).
• Test, adapt, and scale: spot trends and exploit opportunities across multiple GEOs with speed and precision.
• Lead migrations and redirections, oversee content/site buildouts, and run SEO at both tactical and strategic levels.
• Build the team over time: prove the business model, then hire and scale a lean, lethal unit.
• Deliver early results: FTDs in the first 30–60 days, profitability in 4–5 months.

What We're Looking For

• A senior SEO with a track record of winning in competitive/grey-hat environments (gambling, finance, high-competition niches).
• Commercial killer instinct: understands how to turn traffic into revenue, and how to measure ROI beyond vanity SEO metrics.
• Entrepreneurial drive: thrives with autonomy, builds systems from scratch, and doesn't wait for instruction.
• Execution at speed: decisive, resourceful, thrives under ambiguity.
• Hands-on operator: not afraid to get deep into domains, redirects, migrations, outreach, and testing.
• Leadership potential: capable of scaling from a solo strike force to running a unit with a high-performance team.

Why This Role is Different

• Autonomy: You decide where the monthly budget goes — no micromanagement.
• Upside: Profit share once your unit is profitable. Your rewards grow with your performance.
• Impact: Build a business unit from scratch, prove ROI, and scale into one of Blexr's core growth engines.
• Pace: This is not a maintenance role. It's about making sharp moves and proving results fast.