Head of Performance Marketing (all genders)

Head of Performance Marketing (all genders)

Join the Head of Performance Marketing at Sunday Natural.

The Head of Performance Marketing will oversee, drive excellence and push for technical innovation across paid performance marketing, including Meta, Google, and other platforms. This role requires deep operational expertise and hands‑on involvement, coordinating across Influencer Marketing, Marketing Data Science and Martech resources. We need a strategic, analytical, and tech‑savvy leader who can challenge their teams, align strategy with execution, and allocate budgets with clear understanding of measurable and non‑measurable impact.

Key Responsibilities

• Build a team of platform experts (approx. 10 FTE), ensuring collaboration and constant knowledge exchange to enable data‑driven, scalable, and innovative execution.
• Act as a sparring partner to your team, challenging assumptions, engaging with their expertise, and providing clear guidance to support complex decisions.
• Foster a culture of curiosity, collaboration, and continuous improvement to drive innovation and executional excellence.

Budget Allocation and Decision‑Making

• Own the marketing budget allocation across channels, ensuring optimal investment and allowing room for strategic experimentation.
• Align performance‑driven goals with broader product strategy and growth objectives, balancing competing requirements.
• Ensure channel‑specific needs are considered in the continuous advancement of the measurement framework.

Analytical and Data‑Driven Excellence

• Drive a highly analytical approach to channel decision‑making, questioning numbers and exploring connections between KPIs.
• Collaborate closely with Data Analysts to develop insights that shape strategy, challenge assumptions, and inform budget allocation.
• Ensure strategies and ideas are actionable and executed with urgency, moving beyond contemplation to tangible results.

Campaign Execution and Technology Affinity

• Support your team in day‑to‑day campaign management when needed.
• Demonstrate solid understanding of how automation, algorithms, AI, and technology shape modern marketing execution.
• Push for technical solutions and automation for repetitive tasks and complex decision making.
• Explore new tools, features, and innovations, ensuring promising ideas are assessed, tested, and translated into actionable outcomes.

Cross‑Department Collaboration and Alignment

• Align with the CRO team to improve landing pages and foster testing.
• Partner closely with content and asset production teams to deliver platform‑specific creative that is innovative, testable, and performance‑driven.
• Work with senior management to align marketing strategies with overarching business objectives and evaluate impact.

Your Profile

• Proven experience in a channel lead role, with a track record of delivering results through actionable strategies and effective execution.
• Deep expertise and operational background in either search or display/social, plus knowledge of the other channel.
• Up‑to‑date on latest innovations, alphas, betas, and upcoming platforms.
• Strong analytical mindset with ability to assess data, connect insights, and make outcome‑driven decisions.
• Demonstrated ability to drive a structured execution cycle: assessing opportunities, planning strategies, executing efficiently, evaluating outcomes, and iterating.
• Tech‑savvy with solid understanding of how automation, algorithms, and AI influence marketing execution and how to leverage that for your channels.

What We Offer

• Discount on all of our products – from essential oils to vitamins & nutrients.
• 28 days of paid time off per year plus up to 5 days off between Christmas and New Year.
• Urban Sports Club membership, Swapfiets bike rental, and a subsidy for the Deutschland Ticket.
• Discounts on attractive brands such as Flaconi, Bosch, Apple, or Expedia.
• Real ownership and plenty of room for new initiatives, and opportunity to contribute expertise and implement ideas.
• Inviting office spaces with organic teas and superfoods.
• Regular tea & office parties, Christmas and summer feasts, and various influencer events.

Apply

Apply with your CV.

About Us

Sunday Natural emerged from a long‑standing passion and research in the fields of health, healing, and personal growth. Founded in 2013, we aim to produce the products we would love to buy – as natural, pure, and additive‑free as possible. In partnership with CVC, Sunday Natural is now one of Germany’s most renowned quality manufacturers, with its own R&D department in Berlin. We collaborate with research institutes, scientists, therapists, farmers, and professional associations to continuously improve our products.

We take ecological responsibility seriously: the majority of our product range is vegan and most of our products are packaged in recyclable glass.

Our team in Berlin has over 290 employees from more than 40 nationalities and is growing sustainably. We foster a collaborative, supportive, inclusive environment for diverse, motivated, and visionary team members.

We highly value equality of opportunity and inclusivity, and we particularly encourage women and candidates from under‑represented backgrounds to apply, even if you don’t match 100% of the requirements.