Head of Retention

Prosana WorkFromHome

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Building eCom & agency teams by recruiting top talent | Candidates presented in the 2nd week | 96% talent retention rate | COO @ Prosana

Do you thrive on building powerful retention strategies that maximize customer lifetime value and drive long-term growth? We’re after a dynamic Head of Retention to lead the charge in optimizing email, SMS, WhatsApp, and subscription strategies for a fast-growing beauty brand that’s shaking up the anti-aging industry.

If you’re ready to use your expertise in retention marketing, copywriting, and data-driven optimization to create impactful, high-converting campaigns—while taking full ownership of the retention department—this is your chance to shape a role with massive growth potential.

YOUR MISSION

As the Head of Retention, you will be responsible for developing and executing strategies to maximize LTV through email, SMS, WhatsApp, and subscription management. Your role will include building and optimizing Klaviyo email flows, crafting high-converting copy, managing campaigns, and overseeing subscription churn. You will also conduct cohort analysis, launch retention-focused product initiatives, and implement direct mail campaigns to drive engagement and revenue.

This is a full-time contractor role with flexible hours, giving you the opportunity to collaborate with a global team and work remotely from anywhere in the world.

WHAT’S IN IT FOR YOU

Join a passionate, results-driven team that values initiative, creativity, and collaboration
Take full ownership of the retention department and play a key role in shaping the brand’s long-term growth strategy
Enjoy the flexibility of remote work, with hours that accommodate global collaboration and a healthy work-life balance
Access to training and resources to stay ahead in the ever-evolving world of retention marketing
Performance-based bonuses tied to LTV growth and attributed email revenue

WHAT YOU’RE GETTING INTO

Own the strategic development and continuous refinement of Klaviyo email flows, leveraging customer journey insights and performance data to inform A/B testing and lifecycle flow optimization
Define and oversee the strategic direction of all email marketing campaigns, ensuring alignment with brand objectives, customer segmentation, and revenue goals
Design and lead integrated SMS and WhatsApp strategies focused on long-term customer engagement, retention, and revenue growth
Drive the subscription growth strategy by optimizing pricing, churn reduction tactics, and subscriber lifecycle communication
Conduct in-depth cohort and LTV analysis to uncover behavioral trends, guiding strategic decisions around segmentation, content personalization, and retention levers
Spearhead the planning and execution of retention-led product launches and direct mail initiatives, aligning with broader CRM and lifecycle strategies
Partner with design and brand teams to ensure campaign creative consistently supports strategic positioning and brand integrity
Lead ongoing performance analysis across all retention channels, identifying key insights and translating them into strategic initiatives to maximize ROI and customer value

WHO YOU ARE

Experience: Minimum 3–5 years in retention marketing, preferably at a high-growth DTC brand with subscription revenue or funnel-based sales

Data-Driven: Proficient in Klaviyo and experienced in A/B testing, cohort analysis, and performance optimization

Copywriting Expert: Skilled in crafting high-converting email and SMS copy that resonates with the target audience

Strategic & Hands-On: Able to develop big-picture retention strategies while also executing day-to-day tasks like flow buildout and campaign management

Results-Oriented : Proven track record of improving LTV, reducing churn, and driving attributed email revenue

Flexible & Growth-Focused: Thrive in a fast-paced, startup environment. Willing to adapt, pivot, and solve problems on the fly

Bonus Points If You Have:

Experience in the beauty, skincare, or anti-aging industry
A background in scaling 8–9 figure brands with a strong focus on retention and subscriptions

WHAT SUCCESS LOOKS LIKE

30 Days: You’ve fully immersed yourself in the brand’s retention strategy, audited existing flows and campaigns, and set initial goals for optimization
60 Days: You’re actively managing and optimizing campaigns, reducing churn, and presenting regular performance reports with actionable insights
90 Days: You’ve built out all key email flows, improved LTV and attributed email revenue, and laid the groundwork for scalable retention strategies.