Herzogenaurach, Germany Manager Go-To-Market Sportstyle Footwear Merchandising / Buying

Values

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

Responsibilities

• Translate BU strategy into an aligned global merchandising approach, contributing to portfolio focus, range optimization, and defined global footprints across markets and channels.
• Collect, consolidate, and apply consumer, trend, market, and channel insights to inform seasonal planning, assortment decisions, and strategic trade‑offs.
• Contribute to multi‑year franchise and lifecycle planning, supporting line planning, forecasting, and roadmap development from incubation through scale.
• Drive the creation and roll‑out of seasonal playbooks and global assortment plans in close collaboration with Product and Marketing to support sales targets and KPIs.
• Support volume planning and allocation across markets and channels, partnering with Commercial teams to balance global direction with local needs.
• Monitor in‑season performance and market feedback, leveraging WHS and DTC data to highlight opportunities, recommend actions, and support monthly performance recaps and teardowns.

Qualifications

• 4+ years of experience in merchandising, GTM, commercial planning, or related roles, ideally within a consumer‑centric or global matrix organization.
• Strong capability to work with consumer, market, and performance data and translate insights into clear recommendations and actions.
• Experience collaborating across Product, Marketing, and Commercial teams, with an understanding of interconnected end‑to‑end GTM processes.
• Solid planning and organizational skills, with exposure to assortment planning, forecasting, and seasonal execution cycles.
• Comfortable managing multiple stakeholders and projects, balancing strategic direction with operational execution.
• A proactive, curious mindset with the ability to learn quickly, communicate clearly, and operate effectively in a dynamic, global environment.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.