Influencer Marketing Manager

Soda has partnered with a leading digital gaming company that’s changing how people win dream prizes — while supporting real charitable causes.

You’ll work closely with growth, paid social, and performance teams to turn creators into a measurable, ROI-positive acquisition engine — not just a brand awareness play.

This role is all about analytics, testing, partnerships, and performance (with the strategy set by the Growth Lead).

Role: Influencer Relations Manager

Fluent German Required! Please do NOT apply if you do not speak German

What you’ll do:

• Select, brief, and manage influencers based on performance KPIs
• Execute the influencer strategy defined by the Lead Growth Marketing
• Own outreach, negotiations, go-lives, and creator communication
• Track campaign metrics (CAC, ROAS, conversions) and optimise accordingly
• Report weekly results and use data to refine partnerships
• Test new creator types, platforms, formats, and performance angles
• Collaborate closely with Growth, Paid Social, and Performance teams

What you bring:

• 1–3+ years experience in influencer, creator, or performance/growth marketing
• Strong analytical mindset — confident interpreting numbers and KPIs
• Structured, organised, and reliable in daily operations
• Experience with influencer workflows: selection, briefing, tracking
• Performance-first approach (not just brand collabs)