Interim Growth Marketing Lead (m/f/x)

Lethal Cosmetics is a bold, innovative, and fast-growing makeup company based in Berlin. We specialize in creating vegan, high-quality, and impactful makeup that empower individuality. With a passionate community and a commitment to sustainability and inclusivity, we aim to inspire creativity and self-expression.

Role Overview:

We are looking for an Interim Growth Marketing Lead to join our team as a maternity cover for approximately 18 to 20 months. In this hands-on role, you will take ownership of key growth initiatives and work closely with our marketing team to drive customer acquisition, retention, and revenue growth. You will oversee performance marketing activities, analyze results, lead experimentation, and continuously optimize the customer journey across channels. This role is ideal for a data-driven growth marketer who enjoys both strategic thinking and hands-on execution, and who is excited to scale a fast-growing D2C beauty brand. This position requires the candidate to work on-site from our Berlin office.

Key Responsibilities:

• Growth Strategy: Develop and execute scalable growth strategies to achieve customer acquisition, retention, and revenue targets
• Performance Marketing: Plan, launch, and optimize paid advertising campaigns across platforms like Google, Meta (Facebook/Instagram), TikTok, and more
• Customer Retention: Build and enhance retention marketing strategies, including email, SMS, and loyalty programs, to maximize customer lifetime value
• A/B Testing: Design and run experiments to improve ad performance, landing page conversions, and customer engagement
• Analytics and Reporting: Monitor, analyze, and report on KPIs, providing actionable insights to inform future strategies
• Collaborations: Work closely with creative, product, and social media team members to ensure cohesive messaging and branding
• Customer Journey Optimization: Identify opportunities to improve the end-to-end customer experience, from awareness to repeat purchase
• Partnerships: Explore collaborations and partnerships to expand brand visibility and drive customer growth
• Trend Spotting: Stay updated on industry trends, competitor activity, and emerging marketing tools to keep Lethal Cosmetics ahead of the curve

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in growth marketing, performance marketing, or a related role, preferably in the beauty or cosmetics industry
• Expertise in managing and budgeting paid advertising campaigns (Google Ads, Meta, TikTok, etc.) with a proven track record of driving ROI
• Strong analytical skills and experience with tools like Google Analytics, Excel, or BI dashboards
• Hand-on experience with tools like Shopify, Klaviyo, Google Analytics, Google Tag Manager, and Hotjar
• Experience with retention strategies, loyalty programs, or subscription models is a plus
• A test-and-learn mindset with experience running A/B tests and data-driven experiments
• Excellent project management and collaboration skills
• Business English proficiency; German proficiency is a plus
• A passion for beauty and cosmetics is highly desirable

What We Offer:

• High ownership and real impact in a fast-growing company
• Competitive salary and benefits
• Employee discounts on Lethal Cosmetics products
• A creative, ambitious, and supportive team environment
• A chance to shape the future of a fast-growing beauty brand

Let’s grow something extraordinary together!