Intern Digital Marketing

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing  and where they are given their own areas of responsibility right from the start of their time with us. That's why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Our team at the BMW Group is dedicated to shaping innovative digital marketing strategies for BMW and MINI. We offer you the opportunity to gain valuable experience in a European, diverse team and to support digital media activities across multiple markets.

What awaits you?

• You will support paid media campaigns across various channels such as Social Media, Paid Search and Programmatic Channels.
• Furthermore, you help coordinate external partners (agencies) and interfaces to internal stakeholders.
• In addition, you contribute to smaller digital media projects and coordinate with your team, agencies and internal departments.
• Moreover, you will assist in reporting and analyzing digital media activities to derive optimizations and improve media efficiency.
• Here, you support a European and diverse team covering markets like Italy, Spain, UK, Nordics and Poland.
• You will gain insight into BMW and MINI products, innovations and product launches.

What should you bring along?

• Studies in business, marketing or a related field.
• Relevant experience from other internships or professional training.
• Advanced MS Office skills, especially Outlook, Excel and PowerPoint.
• Knowledge of marketing funnel, marketing channels and analysis; Adobe Analytics and Google Analytics are an advantage.
• High affinity for analytics, data and precision.
• Team player with flexibility and the ability to support independently.
• Fluent German (min. C1) and English skills.

Would you like to support our digital marketing team and gain insights into international media activities? Then apply now

What do we offer?

• Comprehensive mentoring & onboarding.
• Personal & professional development.
• Flexible working hours.
• Mobile work.
• Attractive & fair compensation.
• Apartments for students (subject to availability & only at the Munich location).
• And much more, see

Start date: 01/01/2026

Duration: 6 months

Working hours: Full-time

Do you have questions? Then submit your inquiry easily via our contact form. Your inquiry will be answered by phone or email afterwards.

We at the BMW Group place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experiences, and skills of the applicants. More about this here.