Junior CRM Manager

About Us

We’re Dyson: engineers, problem-solvers, and pioneers driven by a simple philosophy; solve the problems others ignore. Our technology doesn’t just work; it redefines the space it enters. Our mission? Make Dyson’s difference clear to the world, with stories, content, and experiences that help people discover, understand, and get the best out of every machine.

About The Role

As our Junior CRM Manager, you will support the success and growth of our CRM channels including email, app push, and WhatsApp, across the three DACH markets. Reporting into the CRM Manager, you will contribute to the planning, execution, and optimisation of initiatives that support customer loyalty and drive growth.

In this role, you will be hands‑on with campaign deliveries and learning how to make messages relevant and compelling for different customer groups. A key part of your position will be analysing campaign performance, identifying the right audiences, and developing personalised experiences that drive loyalty and satisfaction.

You’ll collaborate across functions, gain exposure to strategic decision‑making, and play an important part in shaping the channel’s future development.

This position is ideal for someone early in their digital marketing career, eager to grow and develop towards a more strategic CRM marketing role.

Key Responsibilities

• Drive the end‑to‑end delivery of CRM campaigns across email, app push, and WhatsApp, championing enhancements to the customer experience while ensuring alignment with business strategy.
• Continuously analyse, optimise, and document campaign performance, using analytics tools to track key metrics and provide insights for improvements.
• Plan, implement and evaluate A/B tests to continually optimise campaign performance.
• Create target audiences based on preferences, engagement, or lifecycle stage, to deliver targeted, relevant communications.
• Support and contribute to automated journeys (onboardings or lifecycle communication).
• Manage collaboration with cross‑functional teams and external partners, ensuring seamless execution and continuous improvement of campaigns and automation workflows.

About You

• Bachelor’s degree in business, Marketing, or a related field (Masters / MBA is a plus).
• 2–4 years of experience in CRM, email marketing or ECommerce (agency or clientside).
• Foundational understanding of CRM channels (e.g., email, app, WhatsApp, print) and familiarity with performance KPIs.
• Foundational experience with CRM and marketing automation platforms (e.g. Salesforce Marketing Cloud, Emarsys, Bloomreach, etc.)
• Strong communication skills with the ability to collaborate with internal cross‑functional teams, and partners.
• Solid analytical mindset; comfortable working with data, performing checks, and drawing initial insights.
• Basic experience with analytics tools (e.g., Google Analytics, Adobe Analytics, or similar); willingness to upskill quickly if needed.
• A structured, proactive working style with attention to detail and the ability to independently manage tasks with guidance from the DACH CRM Manager.
• Interest in e‑commerce and CRM trends across the DACH region and motivation to grow into a more strategic role.
• Proficient in both German and English (written and verbal).

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands‑on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

Benefits

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Dyson is an equal‑opportunity employer. We want all kinds of minds to make our technology so unique. Applications are welcome from all backgrounds. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other dimension of diversity.