Junior CRM Specialist

Overview

Our client, Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Responsibilities

• Assist in planning and executing CRM campaigns for Sportsbook and Casino products;
• Support retention, acquisition, and reactivation initiatives across multiple channels (email, push, etc.);
• Work with predefined customer segments to deliver personalized campaigns;
• Learn to work with player data and contribute to improving targeting criteria;
• Track campaign performance metrics such as opens, clicks, and conversions;
• Prepare weekly reports summarizing campaign results and key insights;
• Work closely with design, content, and operations teams to ensure campaigns are delivered on time and aligned with brand guidelines;
• Assist in coordinating promotional activities around major events (e.g., football matches, esports tournaments, or casino launches);
• Support the setup and maintenance of automated CRM journeys under senior guidance;
• Learn and apply best practices for CRM platforms and marketing automation tools;
• Gain hands-on experience with A/B testing, campaign optimization, and performance analysis;
• Develop an understanding of the LatAm gambling market, culture, and player behavior.

Experience you’ll need to bring

• At least 6 months of experience in marketing, CRM, or digital campaigns (experience in iGaming is a plus);
• Basic knowledge of email marketing platforms, CRM systems, or automation tools;
• Comfortable working with data in Excel or Google Sheets;
• Ability to track and analyze basic KPIs;
• Upper-intermediate English (B2 or higher). Spanish is a plus.

Personal attributes

• Strong motivation to grow in CRM and the iGaming industry;
• Ability to collaborate effectively with cross-functional teams;
• Comfortable working in a fast-paced environment and open to feedback;
• Passion for sports (especially football) or casino games is highly valued.

Benefits

• Health & Wellness Focus;
• Global Medical Coverage;
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.