Junior GTM Engineer | SalesPlaybook

About SalesPlaybook

DACH's #1 Pipeline, Sales & HubSpot agency for B2B Software companies (10-200 FTEs). We help B2B entrepreneurs scale revenue quickly and efficiently by operating marketing & sales like a revenue factory—effective, repeatable, predictable, and efficient.

Tasks

As a Junior GTM Engineer, you'll lead client projects alongside our lead consultants, building signal‑based outbound pipelines for B2B DACH clients with mid‑high touch sales motions. You'll architect automation systems using tools like Clay, Smartlead, and Lemlist.

Important: We are not looking for someone who builds large lists for mass outbound, but primarily small, precise lists of the total addressable market for High‑Touch and Dedicated‑Touch motions that focus on routing signals rather than automated outreach.

• TAM Sourcing: Accurate sourcing of total addressable markets (TAM), including accounts and buyer personas based on clear requirement inputs
• Campaign Operationalization & Monitoring: Design and operationalize campaigns based on the Total Addressable Market, including signal routing and lead qualification workflows
• Performance Analytics & Reporting: Monitor campaign health, A/B test messaging, and optimize based on performance data (e.g., open/reply rates, meeting rates, pipeline attribution)

Requirements

• Experience with Clay and outbound tools (Instantly, Lemlist, Smartlead)
• Hands‑on experience with list building using Clay, Apollo, Sales Navigator, and AI Agents
• Hands‑on experience with LLMs (GPT, Claude, Perplexity) for content personalization and data enrichment
• Self‑starter with strong analytical skills and attention to detail
• Strong English communication skills

Nice to Have

• Basic understanding of RevOps and GTM strategies
• Basic understanding of CRM systems (HubSpot preferred) and data hygiene practices
• Proficiency with automation platforms (Make.com, N8n, Zapier)
• Experience with API integrations and webhooks
• B2B SaaS experience
• Builder mindset with proven side projects or tool builds
• Strong German communication skills
• Experience with intent data platforms and sales intelligence tools

Benefits

• Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
• Working with a manageable number of focused clients (4-6 simultaneously)
• Positioning as a specialist expert in the B2B sales landscape
• 90% remote work and fast decision‑making processes
• Performance-based compensation based on results
• Professional development budget of up to 5,000 CHF annually

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