(Junior) Influencer Marketing Manager FRABEL (mfd)

YOUR MISSION

We are the future of convenience food! We are a young fun and ambitious team - and we want you to become part of us!

As the Influencer Marketing Manager for France your core focus will be to adjust the FR influencer strategy and execute the full range of influencer initiatives to grow yfoods digital brand presence and deliver against agreed objectives in line with performance and brand targeting. You will support in building up our influencer activities in Belgium, refine acquisition strategies, and reach visibility targets in a smart and efficient way.

Your responsibilities

• Localize and execute yfoods influencer strategy across all social channels in France.
• Support the development and early rollout of influencer initiatives in Belgium.
• Develop and execute new strategies for innovative ways of promoting yfood products and the brand across all influencer segments from nano influencers to large brand ambassadors and celebrities.
• Deepen your understanding of the creator ecosystem, build strong relationships within the influencer industry, stay open to new channels and opportunities and share learnings with your counterparts in other European markets.
• Own the influencer budget KPIs and performance statistics; manage and monitor all campaigns to ensure strong results while using our processes, tools and systems efficiently.
• Compile and update influencer performance reports and campaign reports for your markets.
• Work closely with our marketing product and retail departments to ensure alignment on social and influencer activity.

WHAT YOU NEED TO SUCCEED

• Studied marketing communications, journalism, business or similar.
• Previous experience in Influencer Marketing, Social Marketing or similar would be helpful.
• Knowledge of the social media & influencer landscape in France.
• Willingness to learn and an independent, structured way of working.
• Ability to think creatively and shape campaigns that are fun, clever and on point with brands and audiences.
• Excellent skills in French (native speaker) as well as English.
• Excellent skills with Microsoft Office tools.

(WH)yfood

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base we have created a dynamic and colourful environment with our international markets where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Go with the flow. We contribute 30 to your public transportation ticket.
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. For this purpose we offer a sports allowance, workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new product varieties or flavours before anyone else. Otherwise there’s as much yfood as you can carry for free of course in all our offices and even if you work remotely.
• As a start‑up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

CONTACT

Katharina Bauer

Talent Acquisition Manager

About us

With yfood we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017 we have been making innovative complete food in the form of drink bars as well as powders enabling simpler, better nutrition—especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro‑ and macronutrients our body needs—without sacrificing taste. Sustainability is also important to us. For example we use resources responsibly and have been a carbon‑neutral company since 2021. Currently more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France and the Netherlands.