Junior Influencer Marketing Manager - ITALY

Junior Influencer Marketing Manager - ITALY

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Be extraordinary - Excite the ordinary!

Our vision is to make a healthy and sustainable lifestyle the most attractive choice. We defy the status quo, misleading product, and nonsense rules. We believe in ideas and are eager to realize ones that could have impact. We are a diverse team of creative minds, experts, builders, and improvers, united by a shared vision and ambitious goals.

With Content Creator and Influencer Marketing being a key marketing channel for air up and contributing to a major part of our revenue and business growth, we are looking for a Junior Creator Marketing Manager for the Italian market who is passionate about combining creativity with data-driven performance.

Responsibilities

• Developing highly effective local content creator marketing campaigns that are aligned to our overall marketing and content strategy.
• Identifying relevant creators for long-term brand partnerships.
• Developing and managing relationships with creators, influencers and agencies.
• Sharing responsibility for the monthly planning and management of a six-digit budget covering the IT region.
• Taking full ownership of budget and creator campaigns, covering the ideation of creative concepts, creator negotiations, contracting, day-to-day communication, content reviews, performance analysis and campaign reporting.
• Monitoring, reporting & analyzing campaigns on a monthly basis and maximizing campaigns based on insights.
• Developing and implementing innovative, performance driven creator marketing campaigns & strategies across YouTube, Instagram, TikTok, Twitch, etc.
• Staying up to date with the latest creator marketing economy trends and incorporating them into your strategies & campaigns.
• Working closely with other cross-functional departments to deliver fully integrated 360 creator marketing campaigns (paid social, CRM, etc).
• Collaborating with the wider cross-country creator marketing team to ensure local market learnings are shared in order to optimize overall performance.
• Developing seeding and UGC campaigns alongside the other departments.

This is you

• You hold a Bachelor's or Master's degree or have completed equivalent vocational training.
• Fluent English speaker & Fluent Italian in written and spoken words
• You have at least one previous relevant experience in Influencer Marketing for the Italian market (including internships and working student experiences >1 year)
• You feel at home in Social Media, having a feeling for current and future trends and influencers are always on your mind
• You are a communicative and committed person and are able to handle various projects at a time, whether this is creative or analytical
• You have a nack for numbers and bring above average negotiations skills with you
• You have a strong knowledge of all social media platforms air up is active (Instagram, YouTube, TikTok, Twitch, Podcasts, Snap) and ideally consider yourself a TikTok expert.
• You are based in Germany

The benefits

• The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.
• 30 days of vacation
• Discount on our products
• Employer-funded pension & location related insurances (may vary per country)
• Purpose built office in MUC
• Personal development
• Regular team events
• Start-up spirit
• Workation options (availability may differ by role)

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran\'s status, sexual orientation, gender identity or gender expression.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Manufacturing

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