Kreators by Kolsquare Marketing Manager

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About Kolsquare

Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals to manage KOL Marketing campaigns. The platform leverages Big Data, AI, and Machine Learning to activate partnerships with over 3M KOLs in 180 countries across major social channels. In 2024, Kolsquare joined Team.Blue, a leading private tech group, and became a certified B-Corp, reinforcing its commitment to responsible influence.

Your Role

Reporting to the CMO, you will own the new Kreators by Kolsquare business line marketing strategy, executing high‑impact initiatives that drive awareness, credibility, and user acquisition for creators. Your responsibilities include:

• Lead marketing for Kolsquare’s first B2C product line from strategy to execution.
• Build the brand, core messaging, and positioning so that it becomes the go‑to app for creators.
• Define and execute a multi‑market, PLG‑led user acquisition strategy across France, Germany, Italy, UK, Spain, Benelux, and the Nordics.
• Collaborate with the central marketing team and product team to deliver market insights and support product innovation.
• Plan and run lead generation campaigns, including content marketing, SEO/GEO, and paid social.
• Define and monitor KPIs to measure impact and optimize lead conversion rates by channel.
• Own the Kreators by Kolsquare website (structure, UX, SEO, conversion) as the backbone of the acquisition strategy.
• Analyze marketing performance, identify key insights, and recommend actionable improvements.
• Build relevant SEO and GEO content for the target audience.
• Report on plan, performance, and progress to the business line leader and CMO.
• Engage with influencer communities & ambassadors to create advocacy and strengthen the brand’s reputation.

Your Profile – Must‑Haves

• 5+ years of experience as a marketing generalist in a B2C environment, ideally in Influencer Marketing or SaaS/MarTech.
• Deep understanding of the influencer marketing & media landscape.
• Fluent in English.
• Strategic thinker and hands‑on executor, ready to own and scale the presence in Europe.
• Commercially driven with proven demand generation in B2C using a PLG approach.
• Experience creating appealing marketing materials (blogs, videos, ads, email sequences).
• Demonstrated experience in B2C demand generation activities.
• Based in an EU country.

Your Profile – Nice‑to‑Haves

• Entrepreneurial spirit and ability to operate in unknown territory.
• Self‑starter thriving in a fast‑moving, international environment.
• Additional European language(s) a plus (French, Spanish, German, Italian).

What We Offer

• Based anywhere in Europe with full remote work and access to 400+ coworking spaces worldwide.
• Monthly and quarterly in‑person highlights to connect with colleagues.
• Competitive compensation package tied to market, not location.
• Stability and resources of a profitable group with the agility of a scale‑up.
• Continuous training opportunities and career development support.

Recruitment Process

• Intro call with our talent acquisition team at Team Blue.
• Call with Peggy, CMO.
• Interview with Torsten, CTO of Kreators by Kolsquare.
• Case study with CMO and a Kolsquare marketing head.
• Coaching interview with Julia, external coach.
• Final interview with Quentin, CEO.
• Reference checks.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status.

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