Lead Product Marketing (all gender)

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The role

As the Product Marketing Lead, Strategy & Innovation, you will be a key Individual Contributor shaping the future of our physical and digital product experience across multiple international markets. You will drive high-impact initiatives across Packaging, Product Branding, and strategic physical and digital product innovations.

What You’ll Do

Product Branding

Global PMM Lead: Serve as the global PMM point of contact for all Packaging initiatives, owning Product Branding across packaging, private label experiences, outer box design, and in-box moments.
Design & Insights: Turn insights, research, and testing into world‑class packaging design, naming, and claims that drive customer clarity and conversion.
Governance & Playbooks: Build global guardrails, best practices, and playbooks that ensure consistent, high‑quality execution of packaging, claims, and product co‑branding.

Go-to-Market (GTM) for Product Innovation

Lead GTM Strategy: Architect and lead go‑to‑market strategies for new physical and digital product innovations, subscription features, and multi‑market launches.
Private Label Strategy: Partner with Product and Creative teams to define the positioning, visual identity, and communication strategy for today’s and tomorrow’s Private Label products.

Messaging & Claims Optimization

Narrative Ownership: Act as the messaging expert, turning brand strategy into sharp product narratives and actionable packaging briefs.
Claims Leadership: Champion product‑led claim development across packaging and marketing to ensure they are both compliant and compelling.
Consumer Relevance: Work with Consumer Insights and cross‑functional partners to convert product attributes into meaningful, market‑ready proof points for multi‑market campaigns.

What You’ll Bring

PMM Expertise: 8+ years in Product Marketing or related functions within fast‑paced, high‑growth or tech‑driven environments.
GTM & Messaging Mastery: Proven track record developing impactful narratives and go‑to‑market strategies across diverse customer segments.
Product & Packaging Acumen: Experience in packaging innovation, design systems, or FMCG claim requirements is a strong advantage.
Brand Insight: Strong brand strategy competence with the ability to tie brand positioning to demand‑driving product tactics.
Execution Excellence: A project leader who thrives in complexity, delivering high‑quality output under tight timelines.
Cross‑Functional Fluency: Demonstrated success partnering with Tech, Product, Creative, Legal, and Consumer Insights teams to connect product innovation with customer value.

Data-Driven Mindset

Skilled at leveraging insights and analytics to optimize product marketing strategy and execution.

What We Offer

Elevate your lifestyle! Join one of Europe’s fastest‑growing tech powerhouses in a dynamic phase of expansion.

Immerse yourself in a diverse global community of 90+ nationalities.
Enjoy a competitive compensation package that goes beyond the norm, with perks such as a HelloFresh‑subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
Plus, we've got your well‑being covered with mental health support, transportation perks, and working‑parent‑friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it’s a lifestyle of perks and possibilities!