Lifecycle and Customer Marketing Manager (dfm)

What is Leapsome

Leapsome is an AI‑powered people platform that automates and simplifies every HR process across the employee lifecycle—from onboarding and performance management to engagement and development. Built for ease of use, Leapsome ensures high adoption by employees, managers, and people teams alike.

Your opportunity

In this role you’ll own and run the email and lifecycle marketing engine for both new business and existing customers. You’ll design and execute automated campaigns that nurture prospects into opportunities while driving deeper engagement and expansion revenue with our 1,800 customers. You’ll work at the intersection of Marketing, Sales, and Customer Success using email as the primary lever to improve funnel performance and Net Revenue Retention.

What is your job

• Own the end‑to‑end strategy and execution of time‑based email campaigns for all events (tradeshows, webinars, in‑person events) including invitations, reminders, and follow‑up nurture streams.
• Design, build, and optimize automated lead‑nurturing workflows in HubSpot to keep leads warm, deliver personalized sequences at scale, and convert them into qualified opportunities.
• Systematically improve key funnel conversion rates (demo form, demo booked, demo attended, no‑show reactivation) through segmentation testing and continuous optimization.
• Collaborate closely with Marketing Operations, Sales, and Customer Success to define targeting, ensure clean audience rules, and coordinate campaigns across channels (email and gifting via Reachdesk).
• Lead customer‑marketing programs that engage existing customers to drive expansion opportunities and ultimately contribute to higher Net Revenue Retention.

Who we are looking for

• Strong hands‑on experience in lifecycle and email marketing in B2B SaaS, including building automated workflows and campaigns in tools such as HubSpot, Zapier, and Reachdesk.
• Forward‑thinking mindset with proficiency in AI for improving efficiency and outcomes.
• Deep knowledge of email best practices, deliverability, segmentation testing, workflows/automation, and performance analytics with the ability to translate insights into clear actions.
• Familiarity with funnel and metrics: conversion rates, pipeline, and revenue impact, and comfortable running experiments to move those numbers.
• Collaborative partner who enjoys working with Sales, Marketing Ops, and Customer Success to align multiple stakeholders around a coherent contact strategy.
• Customer‑centric mindset paired with strong written communication skills, crafting messages that resonate with both prospects and existing customers.

Benefits

• Impact: Be part of a fast‑growing scale‑up making work fulfilling for more than two million people by 2025.
• Teammates: Join a diverse and international team of talented, smart, and kind people.
• Feedback and recognition: We value feedback, exchange, and celebrating successes big and small.
• Hybrid model: Work from home or in our Berlin office.
• Flexible work: Work‑life balance with flexible hours and the option of working elsewhere for up to 2 months per year.
• Learning and development: Yearly development budget of €2,000 and access to the Good Habitz platform.
• Vacation: 30 vacation days per year plus public holidays (upgrade to 40 days at adjusted pay) and a month‑long paid sabbatical after 5 years.
• Health & wellness: Free Urban Sports Club membership and Oliva subscription.
• Mental health: 1–1 therapy sessions via our partner, plus workshops and learning pathways on mindfulness and digital wellness.
• Corporate benefits: Exclusive discounts and deals from partners.
• Work‑from‑home stipend: One‑time stipend of €1,000.
• Monthly team activities: Kayaking, laser tag, game nights, and more.
• Competitive pay and pre‑IPO equity package.

Our Values

• Seek Impact – we hold ourselves accountable for the impact we want to have in the world.
• Listen & Learn – we genuinely seek understanding to grow together.
• Challenge the Status Quo – we constantly seek better ways, not the beaten path.
• Take Ownership & Pursue Excellence – smart, dedicated people own their work and strive for excellence.
• Be Honest & Transparent – we get to the core of it always, handling shared information with care.
• Be Kind & Humble – we genuinely care for each other and support one another without ego.

Application Process

Just send us your CV. (You won’t need to input any information already mentioned on your CV.) A cover letter is not required, but we’d appreciate a brief answer to: Why Leapsome? Why you?

We look forward to getting to know you! If you meet many of the qualifications but not every single one, we encourage you to apply anyway.