Lifecycle Marketing Manager

About Kolsquare

Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals to manage KOL Marketing campaigns and optimize brand communication in response to digital challenges.

Using our technology, professionals can identify KOL profiles, manage campaigns and measure results.

Kolsquare serves customers like Coca‑Cola, Danone, Publicis, Orange, Sézane, Decathlon, and others, leveraging Big Data, AI and Machine Learning to activate partnerships with over 3M KOLs in 180 countries.

In 2024, Kolsquare joined the Team.Blue group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

Kolsquare is a Benefit Company certified B‑Corp in 2024, committed to positive impact.

Kolsquare Culture & Values

• Deliver WOW
• Be responsible
• Pursue growth & learning
• Be passionate and determined
• Share power, knowledge & wealth
• Build authentic relationships

We cultivate a culture of inclusion for all employees, respecting individual strengths, views and experiences.

More info about culture here in our Culture Book.

Your Role

As Lifecycle Marketing Manager, you plan, execute, and optimize email marketing initiatives that engage, nurture, and guide audiences through each funnel stage.

Your Mission

You own the global email strategy, designing high‑performing journeys that drive engagement, conversion and measurable pipeline impact.

Your Scope

You report to the Head of Growth & Digital Marketing, manage all email communications from top‑of‑funnel content to bottom‑of‑funnel conversion campaigns, including newsletters, nurturing flows, lead generation, events, product updates and personalized activations.

You collaborate cross‑functionally with Growth, Digital, Content, Product Marketing, Field Marketing, Sales and Customer Success to deliver timely, relevant campaigns tailored to segments, personas and market maturity.

Main Responsibilities

1 – Strategy & Planning

• Define and maintain a comprehensive global email roadmap covering lifecycle programs, newsletters and campaign sends.
• Align the calendar with content releases, product launches and events.
• Establish clear objectives, audiences and KPIs for each nurturing program.
• Coordinate with Field Marketing to support event promotion and follow‑ups.
• Work closely with Growth and Sales to align bottom‑of‑funnel messaging and workflows.

2 – Email Journey Design & Execution

• Build, launch and manage automated workflows in HubSpot across lifecycle stages.
• Create and optimise email sequences tailored to personas, industries and intent levels.
• Deliver newsletters, lead‑generation campaigns, event invitations, product updates and other communications with local variations.
• Partner with the Growth Manager on segmentation, scoring and trigger logic.

3 – Performance Analysis & Optimization

• Track program metrics (open rates, clicks, conversions, pipeline contributions) and provide actionable insights.
• Run A/B tests on subject lines, CTAs, content and send cadence to improve engagement and deliverability.
• Monitor database health and collaborate with the Growth Manager to maintain clean, compliant lists.
• Consolidate performance dashboards to measure impact.
• Share insights and recommendations with the team.

4 – Cadence & Governance

• Define and manage email communication cadence across nurture, newsletters and one‑shot campaigns.
• Implement suppression rules and exclusion logic.
• Ensure adherence to brand, legal and GDPR standards.

Your Profile

Must‑haves

• 4‑6 years in Growth, CRM or Lifecycle marketing in B2B SaaS or MarTech, with international scope.
• Proven expertise in HubSpot Marketing Hub (workflows, segmentation, reporting).
• Strong copywriting and audience personalization skills.
• Design and optimisation expertise across multi‑market audiences.
• Proficiency in A/B testing and campaign performance analysis.
• Detail‑oriented, organized, managing multiple workflows simultaneously.
• Fluent in English and at least one other language (French, German, Spanish or Italian).
• Team player, collaborative, international mindset.
• Agile, flexible, reactive, occasional travel within Europe.
• Curious, proactive, accountable, hands‑on mindset.

Nice‑to‑haves

Experience using AI tools for content personalization, testing or reporting automation.

What We Offer

• Anywhere in Europe remote work.
• Full flexibility, European hubs and 400+ coworking spaces worldwide.
• Monthly and quarterly in‑person highlights for team building.
• Market‑linked package independent of location.
• Stability and resources of a profitable group with scale‑up agility.
• Continuous training opportunities and career development.

Recruitment Process

• Intro call with Talent Acquisition.
• Technical interview with Head of Growth & Digital (Caroline).
• Business case with Caroline.
• Interview with Peggy, CMO.
• Final interview with Quentin, CEO.
• Reference checks.

Kolsquare is Europe’s leading Influencer Marketing platform, a data‑driven solution that allows brands to scale KOL Marketing strategies and implement authentic partnerships.

Kolsquare’s technology enables marketing professionals to identify best content creators, build and manage campaigns from A to Z, measure results and benchmark performance against competitors.

As a Certified B Corporation, Kolsquare pioneers Responsible Influence, championing transparency, ethical practices and meaningful collaborations.

Since October 2024, Kolsquare is part of Team.Blue, a leading digital enabler for businesses and entrepreneurs across Europe.

#J-18808-Ljbffr