Manager, Integrated Retail, Retail Brand, Germany & Nordics

**WHO YOUu2019LL WORK WITH:**
As Manager, Integrated Retail, Retail Brand you will lead the Retail Brand team Germany & Nordics, as part of the Integrated Retail team and report directly into the Director, Integrated Retail Germany & Nordics. In this role you will be based in Berlin and partner with the territory VM&S and EKIN (product education and trialing activation) teams, Brand Management, Nike Direct and Sales teams. Youu2019ll also collaborate closely with the EMEA Retail Brand, Experience and Brand Creative teams as well as a cross functional team from Merchandising and Supply Chain to deliver seasonal sport and lifestyle campaigns that elevate Nikeu2019s brand distinction across Nike Direct stores and wholesale partners.
**WHO WEu2019RE LOOKING FOR:**
Weu2019re seeking a strategic and collaborative retail marketing leader who thrives in a dynamic, matrixed environment. You bring a passion for sport, growth mindset, strong leadership skills, and the ability to inspire teams to deliver innovative consumer experiences. You understand omni-channel retail and know how to adapt global strategies for local markets while managing budgets and priorities effectively.
Proven experience in retail or brand marketing leadership
Ability to lead cross-functional teams and manage complex projects
Strong communication and influencing skills
Budget management and strategic planning expertise
Innovative thinking and problem-solving
**WHAT YOUu2019LL WORK ON:**
Youu2019ll drive the integrated retail marketing and consumer activation offense for Germany & Nordics, ensuring every retail touchpoint reflects Nikeu2019s brand priorities in sport and sport culture u2013 lead by innovation, athletes and sport moments, activated with communities and amplified with media, energy and entertainment in close collaboration with the functional teams. Youu2019ll lead seasonal briefs, adapt EMEA strategies, and manage territory-led initiatives to create Nike-only distinction at scale.
**Your key responsibilities:**
Team management, leading the Retail Brand team in Germany & Nordics
Lead seasonal retail marketing campaigns across Nike Direct and wholesale partners
Develop and adapt global strategies for EMEA markets
Manage seasonal execution budgets and partner with Account Marketing on trade terms
Oversee retail programming, EKIN activations, and window/I2 strategies
Collaborate with cross-functional teams for flawless execution
Drive multi-brand retail campaigns with marketplace partners
Ensure consumer experience excellence from pinnacle to scale
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call and let us know the nature of your request, your location and your contact information.