Manager Omnichannel Digital Strategy Medical Affairs (m/f/d)

Manager Omnichannel Digital Strategy Medical Affairs (m/f/d)

Location: Munich, Germany

Posted Date: Dec 5 2025

Deadline to Apply: 12/12/2025

Join to apply for the Manager Omnichannel Digital Strategy Medical Affairs (m/f/d) role at GSK .

ViiV Healthcare, a company solely focused on HIV, is majority owned by GSK. This role plays a pivotal part in shaping and executing the digital omnichannel strategy to empower the Medical Affairs team.

Responsibilities

• Strategic Omnichannel Planning: Develop and execute omnichannel strategies to enhance engagement with healthcare professionals (HCPs) and stakeholders.
• Digital and AI Integration: Lead implementation of cutting‑edge digital and AI tools/platforms to support Medical Affairs activities and drive organizational transformation.
• Content Development: Collaborate cross‑functionally to co‑create scientific content, ensuring alignment with the Global Medical Omnichannel strategy.
• Data & Analytics: Implement feedback loops and AI‑assisted analytics to continuously refine content strategies, using real‑world data to anticipate HCP knowledge gaps and emerging trends.
• Cross‑Functional Collaboration: Drive strong cross‑functional collaboration to align digital, omnichannel, and AI activities, ensuring consistent and well‑timed engagement across teams.
• Compliance Excellence: Ensure adherence to medical governance and regulatory standards in all digital activities.

Qualifications

• Basic Qualifications
  • Hybrid expertise: a unique combination of a scientific background and digital/data/technology expertise in the pharmaceutical sector.
  • Education: Bachelor’s degree or higher in Life Sciences, Medicine, Pharmacy, or Public Health; or a degree in a technical or analytical field relevant to healthcare (e.g., Health Informatics, Digital Health, Data Science, Biomedical Engineering).
  • Skills: strong understanding of healthcare‑related digital tools, platforms, and strategies; strategic thinking; organizational & communication skills; fluency in German and English.
• Preferred Qualifications
  • Minimum of 3 years of experience in Medical Affairs or a related role within the pharmaceutical industry.
  • Knowledge of infectious diseases or virology.
  • Experience with CRM systems (e.g., Veeva Vault) and ability to evaluate and improve their application in Medical Affairs.
  • Strong stakeholder management and persuasion skills.
  • Analytical expertise to interpret data and derive actionable insights to optimize omnichannel strategies.

Equal Opportunity Statement

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service or any basis prohibited under federal, state or local law.