Marketing and Communications, Hamburg (Commercialization Specialist)

With a passion for life

About This Opportunity

We are looking for a Hamburg based Commercialization Specialist to drive the market introduction and adoption of Getinge’s digital solutions, with a primary focus on the surgical workflow portfolio, ensuring they are clearly positioned and communicated to key target groups across priority markets.

Working closely with the Director of DHS Commercialization, you will ensure our digital offerings address customer needs and translate strategy into clear value propositions, go‑to‑market approaches, and communication that enable market adoption and commercial impact.

What You Will Do

As a Commercialization Specialist, you will be responsible for shaping and supporting the execution of commercialization strategies that support long‑term adoption and scalable market execution of our Digital Health Solutions (DHS).

Key Responsibilities

• Contributing to the development and evolution of global commercialization and go‑to‑market strategies aligned with business objectives
• Translating market insights, customer needs, and competitive trends into clear positioning, messaging, and commercial priorities, including developing and shaping key commercialization and communication materials to support market adoption
• Supporting global go‑to‑market planning and market introduction in close collaboration with Product Management, Global Sales, and Regional Marketing Communications teams, ensuring stakeholders have the positioning, messaging, and sales tools needed to enable effective market activation
• Acting as a trusted partner and contributing to strategic discussion, while serving as a communication lead, ensuring clarity, consistency, and alignment across stakeholders
• Monitoring performance and market impact, and leveraging AI‑supported tools and ways of working to continuously improve commercialization effectiveness, content development and analysis

To Be Successful In This Position, You Should Have

• A relevant degree in marketing communications, or a similar field, along with several years of experience in commercialization or B2B marketing
• Experience working cross‑functionally and across geographies, ideally within a global organization end to end, with solid experience in stakeholder management and the ability to collaborate effectively and build trusted relationships.
• A strong understanding of go‑to‑market approaches, digital or inbound marketing, and data‑driven follow‑up with the ability to support the development of global directions and enable regional teams in local market activation
• Excellent professional English communication skills
• Preferably, experience in or a strong interest in the healthcare or MedTech sector.
• Strong skills in Adobe Creative Suite and Microsoft Office, and experience using relevant marketing and communication tools to develop commercialization materials such as global sales and campaign packages
• A curious mindset and familiarity with using AI tools to improve ways of working and commercial outcomes, focusing on practical value and impact

Why Join Getinge

Getinge offers a safe and informal work environment with close team collaboration, open dialogue between leaders and employees, and development opportunities for learning and competence.

We offer a competitive compensation and benefits package, including wellness allowances, generous family benefits and joint company activities to support your well‑being and goals.

About Us

Getinge provides hospitals and life science institutions with products and solutions aimed to improve clinical results and optimise workflows. The offering includes products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing and life science. Getinge employs over 12,000 people worldwide and products are sold in more than 135 countries.