Marketing Lead (f/m/d)

Your mission

We’re looking for a driven, creative, and hands‑on Marketing Lead (f/m/d) to take full ownership of our marketing strategy and execution. You’ll define how deeploi tells its story, drives growth, and connects with SMB customers across Europe.

As a generalist B2B SaaS marketer, you’ll own our entire marketing engine end‑to‑end – from positioning and messaging to channels, campaigns, and performance. You’ll collaborate closely with Product, Design, and Sales to translate product value into clear, compelling narratives that inspire customers and accelerate growth.

Your responsibilities

• Own the marketing strategy: Develop and execute a data‑drivenB2B SaaS marketing strategywith a clearSMB focus.
• Run the full marketing engine: Oversee all key channels —paid, organic, content, brand, and website— ensuring consistent messaging, performance, and growth.
• Manage and optimize the funnel: Develop and own the marketing funnel architecture, connecting acquisition, nurture, and conversion to drive a consistent pipeline.
• Collaborate cross‑functionally: Partner with Product, Design, and Sales to translate product value into clear, compelling messaging and storytelling.
• Lead and steer agencies: Take full ownership of agency management — guiding strategy, setting priorities, reviewing performance, and ensuring all external partners deliver measurable results aligned with deeploi’s goals.
• Build and strengthen the brand: Shape deeploi’s brand narrative and ensure consistency across every touchpoint and stage of the customer journey.
• Measure, learn, and scale: Analyze results, translate insights into action, and test new ideas and channels to continuously drive visibility and demand.

Your profile

• 4–7 years of experience in B2B SaaS marketing, ideally focused on SMB audiences.
• Proven experience as a marketing generalist — owning and scaling channels across SEO, content, paid, and organic.
• Strong analytical mindset and confidence working with data to drive decision‑making.
• Experience managing and steering external agencies toward business impact.
• Excellent communication and storytelling skills — you know how to translate complexity into clarity.
• Highly collaborative, working closely with Product, Design, and Sales to align messaging and execution.
• Hands‑on, experimental, and growth‑oriented — you thrive in dynamic environments and love building from scratch.
• Fluent in English (C1+); German is a plus.

Why us?

• Join a fast‑growing B2B SaaS startup backed by Atomico, Cherry among others.
• Take full ownership of how we tell our story and grow our brand.
• High‑impact role with visibility and influence across the company.
• Competitive compensation package including a VSOP plan.
• Hybrid setup in Berlin with flexibility and benefits like Urban Sports Club and public transport ticket.
• A team culture that values ambition, openness, and creativity — and celebrates building things that matter.