Marketing Lead (fmd)

About ONIQ

ONIQ is on a mission to transform manufacturing for a more sustainable and efficient future. With IQA our Production Excellence Software we are pioneering a new category in industrial tech - combining lean production principles with AI process mining and advanced data analytics. Our software empowers manufacturers to systematically identify inefficiencies accelerate improvements and scale operational excellence across their global production networks.

We are a highly motivated team with a strong sense of ownership and passion for what we do. Our entrepreneurial mindset and commitment to innovation have enabled us to grow fast and shape the future of digital lean and green manufacturing. At ONIQ culture is just as important as product. We foster an environment rooted in authenticity diversity integrity and mutual respect - where everyone is encouraged to bring their whole self to work.

What you will do

You will own and scale our B2B marketing engine with a strong focus on digital performance-driven marketing. In this role you will :

• Define and drive our B2B marketing strategy across all channels aligned with our business goals and sales targets
• Build and scale a lead & demand generation engine for industrial manufacturing customers
• Quickly build a deep understanding of our product customer personas and the manufacturing domain and translate complex topics into clear compelling stories
• Own our performance marketing setup : plan execute and optimize campaigns in Google Ads and on LinkedIn
• Refine and continuously improve tracking & reporting to measure traffic MQLs SQLs pipeline and ROI
• Take responsibility for our website and landing pages together with our sales team - messaging structure A/B tests conversion optimization
• Independently create content for blog posts LinkedIn posts landing pages newsletters whitepapers case studies and webinar content around manufacturing operational excellence and CO₂ reduction
• Develop and manage email and nurture journeys in close collaboration with our Sales & Customer Success teams
• Coordinate fairs webinars and selected customer events as part of an integrated marketing strategy
• Manage and brief external agencies & freelancers where needed while staying hands‑on in the key digital channels

What we expect from you

• At least 3 years of experience in B2B marketing ideally with
• industrial / manufacturing customers and / or
• B2B SaaS products with complex buying center
• A proven track record in digital performance marketing and lead generation
• Solid experience with content marketing : you enjoy writing and can independently create high‑quality content
• Experience with tools such as marketing automation platforms CRM systems LinkedIn Campaign Manager CMS etc.
• Ability to think from the customers perspective and translate technical topics into impactful messaging
• A data‑driven mindset : you consistently analyze performance metrics run experiments and optimize based on measurable results
• Ambition to build a professional modern B2B marketing function while staying pragmatic and hands‑on
• Masters degree in Business Marketing Engineering Computer Science or a related field
• Excellent language skills in English and German (C1)
• Willingness to travel occasionally for trade fairs and events in the DACH region
• We love the energy that comes from working together in person so spending time at our Cologne or Berlin office matters to us. One on‑site day per week is the minimum and more time together is always welcome

What we offer

• A culture built on transparency integrity and authenticity we trust and respect each other and make decisions based on competence
• A fast‑paced agile environment where you can take on as much responsibility as you feel ready for and actively shape our marketing and go‑to‑market
• A team that genuinely cares about collaboration and work culture : we regularly reflect on our teamwork invest work time into team spirit and consciously create balance in everyday work
• The opportunity to contribute to fighting climate change by helping industrial manufacturers to become more efficient and to reduce their CO₂ emissions while we are mindful of our own environmental impact as a carbon‑neutral company
• All the benefits that make work more pleasant : flexible hours part‑time options remote work possibilities regular team events and offsites 30 days PTO weekly yoga sessions Deutschlandticket Urban Sports Club and more

How to apply

We love for you to apply even if your experience doesnt precisely match the job description. Please use our job portal for your application we are looking forward to hearing from you! If you have any questions please contact us at .

About us

Learn more about ONIQ at

Key Skills

• Administrative Skills
• Facilities Management
• Biotechnology
• Creative Production
• Design And Estimation
• Architecture

Employment Type: Full‑Time

Experience: years

Vacancy: 1