Marketing Lead to a leading workspace provider in Berlin, Germany

Job title: Marketing Lead to a leading workspace provider in Berlin, Germany

This is an opportunity to take full ownership of the marketing strategy across five major German cities and directly influence commercial growth. The role combines strategic leadership with hands‑on execution in a fast‑growing, design‑driven environment.

About the company

Our client is a leading global provider of flexible workspaces, operating more than 40 prime locations across Europe, Israel, and the United States. With over 15,000 members worldwide, they are known for their design‑led spaces and hospitality‑driven approach, offering offices, meeting rooms, and event spaces tailored to the evolving hybrid work environment.

What will you do?

• Own the Germany marketing plan and budget, building, executing, measuring, and optimizing a holistic 360° strategy across digital and offline channels
• Drive brand awareness across Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf
• Lead go‑to‑market strategies for new locations, including market analysis, positioning, messaging, launch plans, timelines, and budgets
• Generate qualified demand and deliver pipeline for locations, products, and services in close partnership with Sales
• Manage external vendors, agencies, and freelancers, from briefing to performance oversight
• Activate the ecosystem through flagship events, conferences, tradeshows, and local activations
• Create compelling marketing and sales collateral, including decks, campaigns, videos, demos, and localized assets
• Act as a cross‑functional connector between local leadership and global HQ stakeholders to ensure alignment on goals, messaging, and performance measurement

Requirements

• Minimum 5 years of experience in marketing roles (experience with luxury brands or startups is an advantage)
• Fluency in German and English, written and spoken
• Demonstrated experience in online advertising and lead generation campaign management
• Willingness to travel between locations in Germany
• Familiarity with CRM and marketing tools such as Salesforce or HubSpot is an advantage
• Strong business acumen with understanding of strategy, revenue models, sales pipelines, and competitive positioning
• Proven ability to drive initiatives from concept to completion
• Strong leadership skills with the ability to motivate and push teams toward measurable success
• Resourceful problem‑solver with innovative thinking
• Excellent interpersonal and communication skills
• Comfortable working in dynamic, fast‑paced environments
• Technologically savvy and quick to master new tools
• Strong team player with the ability to work independently
• High level of ownership and commitment to excellence

What you’re offered

• An inspiring, design‑led work environment with a strong focus on employee wellbeing
• A diverse and international community
• The opportunity to work alongside industry‑leading professionals
• Long‑term global career development opportunities within a growing international company

This role offers the chance to shape the marketing impact of a globally recognized workspace brand within one of its key markets. It is ideal for a driven marketing leader ready to combine strategic vision with operational excellence.