Marketing Manager (B2B) (f/m/d)

Your mission

OpenSynergy is an independently managed tech company based in Berlin. We develop embedded software for next-generation vehicles and industrial applications.

As we expand into new markets, we are rethinking how we position ourselves and how we communicate our value globally. Marketing plays a key role in this next growth phase – and this is where you come in.

The Role

As Marketing Manager, you will take full ownership of our marketing activities and play a central role in shaping how OpenSynergy is perceived in the market. This is a hands‑on role in a lean setup – ideal for someone who enjoys combining strategic thinking with pragmatic execution. You won’t step into a fully built structure. Instead, you will shape, build, and continuously improve our marketing approach, working closely with management, sales, and product teams. If you are looking for real ownership, short decision paths, and visible impact – this role offers exactly that.

Key Responsibilities

1. Brand & Positioning

• Shape and refine our positioning across markets
• Develop clear messaging, value propositions, and narratives
• Create a consistent brand foundation (tone of voice, messaging, visual direction)
• Ensure consistency across all channels and materials

2. Marketing Execution (Core Focus)

• Plan and execute B2B marketing activities, mainly across digital channels
• Own key channels such as LinkedIn, website, and email marketing
• Create core content yourself (posts, messaging, presentations, website content)
• Ensure consistent and effective execution across all touchpoints

3. Product Marketing & Go-to-Market

• Translate product features into clear, customer-oriented value propositions
• Support and drive go‑to‑market activities for new software products
• Create sales enablement materials (pitch decks, one‑pagers, use cases)
• Adapt messaging for different target groups and product stages

4. External Partner Management

• Identify when external expertise adds value (e.g. design, paid media, content scaling, technical topics)
• Brief and guide external partners effectively
• Ensure quality and alignment with our positioning
• Manage external contributions within realistic budget constraints

5. Cross‑functional Collaboration

• Work closely with sales, product management, and leadership
• Align marketing activities with business goals
• Help define priorities for event and trade show activities together with sales

6. Performance & Optimization

• Track relevant KPIs (leads, engagement, conversion)
• Continuously improve activities based on results and feedback
• Focus on what drives real impact

Your profile

• Around 5–10 years of experience in B2B marketing (ideally in tech/software)
• Strong hands‑on experience in digital marketing and content creation
• Solid understanding of positioning, messaging, and product marketing
• Experience working with external partners or agencies
• Strong communication skills in English

What matters even more

• You enjoy taking ownership and making things happen
• You enjoy building clarity where things are still evolving
• You combine structured thinking with a pragmatic, hands‑on mindset
• You focus on outcomes, not perfect concepts
• You know when to do things yourself – and when to leverage support

Why us?

• A creative working atmosphere with a flexible distribution of work hours
• 30 vacation days per year
• A chance to work in Berlin’s dynamic district Friedrichshain
• An opportunity to work with experts in the field of embedded automotive software
• Sponsored German language courses
• An open‑minded and fair working atmosphere
• Benefits for several gyms in Berlin (Urban Sports Club)
• Bike Leasing opportunity is available immediately