Marketing Manager - Campaign & Initiative Lead (f/m/d)

Marketing Manager - Campaign & Initiative Lead (f/m/d)

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Your area of work

As a Strategic Marketing Manager in our Trading and Clearing Marketing team, you are the architect and driving force behind our marketing initiatives for the Deutsche Börse Capital & Corporates business segment. Your mission is to translate ambitious business goals into high-impact marketing strategies, oversee their flawless execution, and measure their success—from the initial concept to the final analysis.

Your Responsibilities

• Develop and implement holistic B2B marketing strategies for the entire Deutsche Börse issuer lifecycle, from attracting pre‑IPO candidates to engaging post‑IPO companies
• Steer marketing initiatives from concept to completion and ensure close alignment with business owners
• Plan and manage campaign budgets, define clear KPIs for success, and monitor performance through insightful reporting to drive continuous optimisation
• Guide the strategic direction and development of our digital presence (e.g. website), plan cross‑channel measures, and manage the execution of events and conferences to maximise the reach of our initiatives
• Build and optimise digital customer journeys using targeted SEO, LinkedIn campaigns, and marketing automation to convert prospects into listing leads
• Align all marketing initiatives with business objectives, acting as a strategic partner to the business development teams to drive growth

Your Profile

• Completed degree in Economics and Marketing or a comparable qualification
• High resilience, strong team spirit, customer orientation, initiative, creativity, and excellent communication skills
• Knowledge of the European pre‑ and post‑IPO market
• Experience in image editing (Adobe Photoshop) and video editing is a plus
• Familiarity with CMS systems and basic HTML knowledge is an advantage
• Fluent in German and English, both written and spoken

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