Marketing Manager - Denza

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About BYD

Our Purpose is to build a zero‑emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and wants to create positive impact by joining a diverse and dynamic team. BYD is a leading, high‑tech multinational, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions, BYD is dedicated to building a zero‑emission ecosystem.

About the Role

Denza is the new premium brand from BYD, established as the world's largest manufacturer of electrified cars headquartered in Shenzhen (China). The brand is expanding to Germany this year. As the Marketing Manager, you will develop and execute the marketing plan for Germany, aligned with business objectives and global strategies. You will lead national events, manage advertising and digital campaigns, oversee dealer marketing and PR activities, and manage the marketing budget.

Key Responsibilities

• Strategy Development & Execution: Develop and own the holistic premium communication strategy for the Denza brand in the German market, ensuring alignment with the overall European marketing plan and leading its localized implementation.
• End‑to‑End Campaign Management: Plan, execute, and oversee all brand activation campaigns for Denza in Germany, from launch events and experiential activities to partnership initiatives, using data‑driven insights to measure effectiveness.
• Media & PR Leadership: Manage all press and media relations in Germany, developing compelling narratives and securing high‑quality coverage.
• Cross‑functional & Cross‑regional Alignment: Serve as the key liaison, ensuring seamless strategic and operational alignment for all communication activities between BYD Europe HQ and local German teams.

Skills, Qualifications & Experience Required

• Experience communicating with premium automotive brands; prior experience in sectors such as automotive, fashion, lifestyle, and initial leadership experience.
• Previous experience in both marketing and PR.
• Pragmatic, hands‑on approach with a can‑do mentality and explicit problem‑solving skills.
• A proven network in the German media landscape.
• Fluent German and English skills; additional languages a plus.
• Willingness to travel and work cross‑functionally in diverse, international teams.

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits; exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.