Marketing Manager (f/m/d) General Imaging Ultrasound EMEA

Marketing Manager (f/m/d) General Imaging Ultrasound EMEA

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We offer a flexible and dynamic environment with opportunities to grow personally and professionally. The Marketing Manager (f/m/d) General Imaging Ultrasound EMEA will be the key driver for the successful commercialization of our General Imaging ultrasound products, bridging the gap between clinical expertise and marketing strategy.

Tasks and responsibilities:

• Leverage your deep expertise in the EMEA General Imaging ultrasound market to identify customer needs and define marketing strategies. Develop and implement actionable plans to grow market share and revenue, ensuring alignment with customer and market expectations.
• Serve as a subject matter expert with deep domain knowledge, responsible for identifying and developing marketing strategies that support sales and drive growth initiatives for our General Imaging business.
• Identify and observe competitive and market trends to generate product differentiation, marketing, sales support, and training materials.
• Serve as the primary marketing contact for clinical key opinion leaders (KOLs), healthcare professionals, and other external stakeholders to generate clinical evidence‑based marketing campaigns around the portfolio elements involved.
• Organize and manage advisory boards, KOL meetings, and clinical symposiums to gather insights and feedback for marketing initiatives.
• Develop unique clinical and product marketing campaigns, tactics and sales enablement tools that focus on how our portfolio improves patient outcomes, increases clinician and patient satisfaction, reduces costs, and increases patient access.
• Partner with the EMEA marketing, commercial and clinical teams to execute strategies and tactics that drive achievement of revenue targets by generating awareness, brand loyalty, and intent to purchase with customers.
• Collaborate closely with the global Product Marketing team to ensure marketing and product strategies are aligned and effectively implemented in the EMEA market.
• Develop and deliver training programs, in alignment with the EMEA education team, for internal sales teams and external healthcare professionals to ensure a thorough understanding of product features and clinical benefits.

Qualifications and experience:

• Bachelor’s degree in a relevant field (e.g., Marketing, Business, Healthcare, or related discipline).
• Several years of experience in Product Management, Marketing, Clinical Marketing, or a related field.
• Substantial work experience in Ultrasound Imaging, with a strong understanding of the technology and market dynamics.
• Proven expertise in the Ultrasound Imaging market, with deep knowledge of the competitive landscape and customer needs.
• Consistently demonstrates ownership and collaborates effectively within cross‑functional commercial teams.
• Established network with Key Opinion Leaders (KOLs) in the healthcare sector is highly preferred.

Attributes and skills:

• Highly collaborative and team‑oriented, with strong sense of ownership and self‑motivation to deliver impactful results.
• Excellent communication skills, including strong written, verbal, and presentation abilities in English and at least one additional European language.
• Ability to manage multiple priorities, consistently meeting and exceeding short‑and long‑term goals and deadlines in a fast‑paced environment.
• Exceptional relationship‑building skills, fostering trust and engagement with KOLs, healthcare professionals, and internal cross‑functional teams.
• Adaptability and resilience, thriving in dynamic market conditions and demonstrating flexibility in approach to achieve strategic objectives.
• Willing to travel extensively (>30%) across the EMEA region to engage with stakeholders and support business initiatives.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing

Industries: Medical Equipment Manufacturing, Hospitals and Health Care, Biotechnology Research

As an equal opportunity employer, we welcome applications from individuals with disabilities.

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Contact: (Petra Hübener)

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