Marketing Manager (f/m/d)

About Us

At LUY, we turn IT complexity into clarity, control, and real business impact.

Our Enterprise Architecture Management platform gives global organizations a clear, real-time map of their technology, processes, and strategies — so they can move faster, smarter, and with full control.

We're the control tower for digital transformation: intuitive, and built for impact.

Your role

• Drive Growth: Run multi-channel campaigns to generate qualified leads and grow the pipeline
• GTM Strategy: Help shape our ICP, messaging, and value proposition with the GTM team
• Team up: Partner with Sales to align lead quality, nurturing, and enablement
• Measure & Maximize: Track key KPIs (like CAC, MQL→SQL, velocity) to boost ROI
• Be Innovative: Launch and scale growth experiments to unlock new channels

Qualifications

• Experience in B2B marketing, targeting enterprises (1000+ employees)
• Proven success running and optimizing multi-channel demand gen (paid, SEO, email, content)
• Data-driven, action-oriented, proactive in seizing opportunities
• Strong communicator with sharp brand positioning skills
• Strong communication skills in German and English

What We Offer

• Competitive salary and benefits package
• Opportunity to work with cutting-edge technology in a fast-growing industry
• Collaborative and innovative work environment
• Professional development and growth opportunities
• Modern office in Munich
• Remote work environment
• Platform for flexible distribution of a benefit budget (e.g. public transportation or meal subsidy)
• Additional benefits: company pension plan (BAV), job bike program (Job Rad), health and wellness offerings, option to purchase up to 10 additional vacation days

Your Application