Marketing Manager (Geely Auto Brand)

Responsibilities

• New Geely brand building in Local market
• Management and assurance of qualified suppliers, digital agency, advertising agency, influencers and media to support Geely brand
• Planning, management, organization and execution of events, especially the launching event in 2024
• Responsible for the brand strategy of Geely with proper positioning in Local market
• Generation of annual MKT plan, analysis and update of the market and industry information of Local market automotive
• Target market definition for different segment and portfolio; explore and deep insight into market opportunities
• Development and implementation of promotion strategy and customer loyalty
• Budget management and work equipment management
• Homologate image and process control
• Generation and implementation of brand CRM
• Generation of strategies to increase conversion % in digital sales with the Geely distributor network
• Creation of dashboard to consult the results of leads by distributor and national level
• ROI analysis by digital channel
• Project leader "digital transformation" in business processes at Geely distributors
• Update of Geely Local market with design thinking methodology
• Implementation of automatic bot in website
• Implementation of surveys by WhatsApp API
• Achievement of implementation of green check in WhatsApp API
• Planning and development of online car purchase

Qualifications

• Work experience: 5 years or above in Auto Communication
• Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals
• English can be used as work language

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Motor Vehicle Manufacturing