Marketing Manager (m / f / d) Abbott Point of Care, DACH

The Opportunity

This position works out of our Wiesbaden location - Abbott Diagnostics GmbH in the Point of Care division. Our Point of Care diagnostic portfolio spans key health and therapeutic areas, including infection disease, cardiometabolic, informatics and toxicology.

Your Tasks

• Drive innovative product launches to successfully introduce products in new markets establishing new standard of care patient pathways.
• Key launch activities to include : Messaging and positioning with validated value proposition Raising awareness through national & local conference attendance, organizing dinner programs at local society events and launch event roadshows Driving adoption with clinical workflow support tools partnering with UK consultants facilitating patient pathway improvement business case Building advocacy partnering with scientific societies and supporting commercial evaluations and evidence generation white papers Conduct training and user groups with early adopters Develop marketing plans aligned with business objectives to create POC demand Analyze market data including competitive activity to inform marketing planning Promotional tool creation : provide commercial team with promotional and scientific literature, sales aids, and support materials to help exceed sales plan

Your Qualification

• Degree in Business, Marketing, technical or scientific discipline
• Commercial experience in Marketing, preferable in Point of Care or Medical Device / Diagnostic business with a desirable understanding of Clinical Biology or Laboratory Medicine
• Demonstrated experience in digital marketing; planning of multichannel campaigns, metrics, analytics and trends identification
• Outstanding strategic planning and analytical skills—proven ability to identify / define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
• Demonstrated experience in developing and executing specific commercial plans, in the context of an area, region, and division strategy, that achieve specific growth goals
• Acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where / when necessary
• Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, and persistence as appropriate to the audience and issue at stake
• An approachable and credible communication style, with exceptional verbal and written communication skills in German and English