Marketing Manager (m/f/d)- EMEA

For our client, a leading multinational technology company specializing in internet-related services and products, we are currently seeking an Marketing Manager - EMEA (m/f/d) for a temporary assignment based in Hamburg .

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Description:

As a Marketing Manager, you independently drive marketing initiatives from insight to execution. You lead user and market research, develop and manage medium- to large-scale campaigns, and partner closely with Product and Sales to address user needs across the lifecycle. You contribute strategic recommendations, improve processes and tools, and serve as a subject-matter expert for key products and marketing practices. You also help foster an inclusive, accountable team culture with a strong focus on DEI and collaboration.

Key Responsibilities

• Contribute to the development of regional or functional marketing plans by analyzing the portfolio, prioritizing goals, and defining positioning to effectively reach target audiences
• Lead and manage medium- to large-scale marketing campaigns across channels, including assets, communications, and programs. Analyze performance, optimize results, and support OKRs
• Define research needs and scope, and manage or guide user research in collaboration with internal and external partners
• Develop and roll out product marketing strategies and content frameworks across channels with minimal guidance. Define, track, and analyze qualitative and quantitative product and business metrics
• Assess market size and opportunity, identify growth areas, and collaborate cross-functionally to build hypotheses, positioning, and go-to-market strategies for new products and features
• Generate user insights to inform product development and marketing strategies, advocate for the user experience, and promote engagement across touch-points
• Develop product positioning, value propositions, and messaging, ensuring consistency with brand voice and adapting for different audiences and channels
• Create and iterate marketing content in collaboration with cross-functional and production teams to ensure alignment with product strategy and content standards
• Act as a subject-matter expert for assigned products or features, providing insights on market trends, product development, and marketing strategy
• Foster an inclusive and psychologically safe team environment by modeling inclusive behaviours, encouraging diverse perspectives, and supporting DEI initiatives in meetings and projects
• Uphold company Core Values and Code of Conduct, exercising sound judgement and accountability

Your profile:

Proficiency in:

• Product positioning and brand management
• Consumer behaviour and storytelling
• Campaign planning and execution
• Client and partner management
• Situational leadership
• Marketing briefs and go-to-market strategies
• Data analysis and insight synthesis
• Language Requirements: Full professional proficiency in German and English

Interested? Then we would love to receive your application!