Marketing Paid Social Specialist (m/w/d)

Verisure Deutschland is seeking a talented, innovative, and passionate Paid Social Specialist (m/w/d) to join our growing and successful German Digital Marketing Team. The role reports to the Digital Marketing Manager and is based at our headquarters in Ratingen -Düsseldorf .

Verisure DE is building a talented and passionate Digital Marketing Team, and the Paid Social Specialist position is key to its success. This is an excellent opportunity to impact Verisure's growth and develop a best-in-class organization.

The role's importance in the acquisition funnel offers a great chance for a strong talent to contribute to our organization's growth. Our success depends on our people, and we invest in them daily. Working with Verisure means being part of an industry-leading, world-class company with a strong entrepreneurial spirit.

Mission of the position:

• Lead and manage the Paid Social Strategy at Verisure DE, defining and executing the best strategies to attract potential customers, maximizing engagement, and achieving marketing goals such as lead generation and sales.

Main Responsibilities:

• Develop the Paid Social strategy (Meta, TikTok, Snapchat, etc.) based on results, contributing to the omnichannel digital strategy.
• Execute paid social campaigns, including creative development, activation, iteration, and analysis.
• Create content briefs and proposals, focusing on visual and brand identity.
• Test, monitor, and optimize campaigns continuously, applying a Test & Learn mindset and conducting pilots and innovative campaigns.
• Analyze data and channel performance to derive insights and improve results.
• Coordinate with relevant teams to ensure proper implementation, feedback, and ongoing improvement.

We seek someone who approaches proposals with creativity, strategic thinking, and business acumen, and who is an excellent communicator capable of presenting concepts and strategies across the company.

Qualifications and Profile:

• Experience managing Paid Social campaigns (preferably 3-4 years).
• Strong experience with Meta Ads platform (preferably 2-3 years).
• Knowledge of data analysis tools (GA4, GTM, etc.) is essential.
• University degree, with a master's or specialized degree in Digital Marketing or Search Engine Marketing preferred.
• Strategic, analytical, organized, and team-oriented.
• Proficiency in Excel and PowerPoint is a plus.
• Proficient or native in English; German language skills are desirable.

Our Company DNA:

• Passionate in Everything We Do: Our team is energetic, driven to delight customers, and focused on making an impact.
• Committed to Making a Difference: We deliver with excellence, are accountable, focused, and disciplined.
• Always Innovating: We believe in continuous innovation, thinking differently, taking risks, and learning.
• Winning as a Team: We leverage each other's strengths, invest in development, and collaborate effectively.
• With Trust & Responsibility: We operate with integrity, humility, honesty, and deep expertise, always doing the right thing.