Marketing Strategy Team Lead - In Vitro Diagnostics

Marketing Strategy Team Lead – In Vitro Diagnostics

Location: North Germany

We are supporting a leading player in healthcare diagnostics, driving innovation and shaping the future of patient care. Based in northern Germany, they are an industry-leading In‑Vitro Diagnostics company.

• Competitive financial and practical benefits, including salary, holiday bonuses, childcare support, pension contributions, relocation assistance, and subsidised meals.
• A supportive culture with flat hierarchies, an international team, and opportunities for learning, networking, and development.
• Strong focus on health and wellbeing through sports programs, massages, medical and psychological support, and workplace health initiatives.
• Flexible work‑life balance with a hybrid model (60% remote / 40% on‑site) and 30 days of annual leave.
• Mobility perks such as public transport subsidies, free parking, and bike‑leasing options.
• Opportunities to contribute to sustainability and charitable projects.

Tasks:

As the Marketing Strategy Team Lead, you will shape and execute marketing strategies for their laboratory automation portfolio. Your responsibilities include:

• Team Leadership : Guide and develop a high-performing marketing team, set clear objectives, and foster expertise in market analysis, digital marketing, and product positioning.
• Strategic Marketing : Translate automation strategies into actionable marketing plans and campaigns, creating compelling value propositions for connectivity and workflow optimisation.
• Cross‑Functional Collaboration : Work closely with product management, consulting, and application support teams to align initiatives and deliver impactful content.
• Market Intelligence : Monitor trends, competitor activities, and customer needs to inform strategy and messaging.
• Performance Management : Oversee campaign execution, define KPIs, and ensure compliance with standards and regulations.

Your Profile:

• Advanced degree in Marketing, Business Administration, or related field (MBA is a plus).
• 6+ years of experience in product marketing or technical marketing within the In‑Vitro Diagnostics Industry .
• Strong knowledge of diagnostics and automation, including laboratory workflow, TLA, IVD platforms, and connectivity.
• Proven ability to develop strategic marketing initiatives and engage stakeholders.
• Proficiency in CRM systems, marketing platforms, and data tools.
• Fluent in English; additional European languages are an advantage.

For more information or to apply. Please contact Luke Fines at BioTalent with a copy of your CV: