Marketing Technology & AI Innovation Director

Marketing Technology & AI Innovation Director

Join to apply for the Marketing Technology & AI Innovation Director role at airSlate .

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award‑winning products—SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms—serve over hundreds of millions of users and more than one million customers worldwide. We operate in more than 20 countries across three continents and are in a phase of rapid growth and transformation. We value teamwork, innovation, and a culture where growth and innovation go hand in hand.

What you’ll do

• Evaluate AI marketing tools across SEO, PPC, content, creative, and analytics.
• Design and execute an AI marketing strategy aligned with airSlate’s growth goals.
• Run pilots and POCs, test emerging solutions, and scale those that demonstrate ROI.
• Implement AI tools across campaign operations, PPC management, SEO workflows, and lifecycle marketing.
• Define ROI & measurement frameworks to evaluate outcomes, cost savings, and CAC improvements.
• Automate repetitive processes in ad operations, reporting, and content production.
• Build an innovation pipeline that continuously scans for emerging trends such as AI‑driven SEO, generative advertising, and agentic campaign optimization.
• Partner with Sales, Product, and GMs to embed AI‑driven insights into GTM strategies.
• Upskill the marketing team on AI‑driven workflows, building a culture of experimentation.
• Manage relationships with AI tool providers, negotiate contracts, and ensure seamless integrations.
• Ensure ethical AI adoption, compliance with privacy requirements, and consistent use across marketing teams.

What you’ll need

• 7–10 years in digital marketing, growth, or marketing operations, ideally in B2C SaaS or consumer internet.
• Deep understanding of SEO, PPC, customer acquisition funnels, and growth marketing.
• Strong foundation in generative AI concepts including large language models, prompt engineering, fine‑tuning, retrieval‑augmented generation, and data strategy.
• Experience with machine learning techniques such as classification, recommendation, clustering, and their marketing applications.
• Hands‑on experience with AI tools (generative AI, AI SEO/PPC automation platforms, AI‑driven creative).
• Proven ability to evaluate, implement, and scale AI solutions within martech stacks (automation, personalization, predictive analytics).
• Track record of leading marketing automation or martech transformations.
• Strong analytical skills; comfort with CAC, LTV, ROI, and AI performance metrics.
• Entrepreneurial mindset with ability to experiment, fail fast, and scale success.

Benefits & culture

Flexible working environment with remote, hybrid, and onsite options across the globe. Competitive compensation and stock options. Professional growth opportunities and internal mobility. Comprehensive health and wellness benefits, family‑friendly culture, and charitable initiatives through the airSlate Care programme. Open communication and a supportive, inclusive workplace.

It is airSlate’s policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

Read our Recruitment Privacy Notice to learn how we process your personal information. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans and are not determined by AI.

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