Marketing Tracking Specialist MarTech (mfd)

At AutoScout24 were revolutionizing how marketing operates with smarter data seamless systems and powerful automation. Were now looking for a Marketing Technology Specialist (m / f / d) to take ownership of our marketing tracking and analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel.

This role is perfect for someone who enjoy s working cross-functionally across analytics tech and marketing and is passionate about solving tracking puzzles in a fast-paced environment where experimentation and innovation drive growth.

What you will do

• Work closely with marketing analytics tech and vendors to gather requirements translate business needs into tech solutions and support campaign execution.
• Take technical ownership of advertising platforms (e.g. Google Ads Meta) and help enrich marketing signals and targeting effectiveness.
• Conduct proactive audits and troubleshooting for GTM UTMs and tracking implementations across ad platforms.
• Support and improve campaign tracking frameworks ensuring consistency in UTMs taxonomy and campaign naming.
• Collaborate with marketing managers on A / B tests and experimentation to drive channel performance and us er growth.
• Lead audience segmentation targeting strategies and exclusions across platforms ensuring precision and compliance.
• Build and maintain connections between marketing tools and analytics infrastructure enabling accurate performance measurement and attribution.
• Partner with analytics to set up and optimize robust measurement frameworks.
• Contribute to marketing performance optimization initiatives through automation insights and tool improvements.

What you will bring

• 3 years of hands‑on experience in marketing analytics and technology ideally in a consumer‑focused business.
• Strong knowledge of Google Analytics and attribution concepts; bonus if youve worked with MMPs (e.g. Adjust AppsFlyer).
• Strong proficiency with Google Tag Manager (GTM) or similar tracking tools solutions e.g. Snowplow as well as major marketing ad platforms (e.g. Google Meta Criteo Microsoft).
• Solid experience in SQL and working with modern data stacks (e.g. BigQuery dbt Airflow).
• Knowledge of BI tools like Tableau or Amazon Quicksight with a sharp eye for data storytelling.
• A strategic mindset with the ability to simplify complex technical details for both technical and non‑technical audiences.
• Demonstrated ability to work independently lead cross‑functional initiatives and drive impact in an agile environment.
• Fluency in English.