Omnichannel Hub Activation Lead, GSA

Job Description Summary

The Peripheral intervention business unit provides various medical products and services for treating peripheral arterial and venous disease, cancer detection, and end‑stage renal disease. As an omnichannel hub activation lead, you will be responsible for setting an online/offline strategy and omnichannel acceleration for Germany, Switzerland and Austria, guaranteeing infrastructure, organization, tools and deployment in full alignment with BD's marketing priorities to improve key touch‑points in the customer journey. This role is key to speeding up an omnichannel commercial model, making it more effective and customer‑focused.

Omnichannel Hub Activation Lead, GSA

Responsibilities

• Co‑create and adapt campaign assets to promote strategic programs to customers in Germany, Switzerland and Austria.
• Review existing metrics to assess campaign performance, channel preferences, and message efficiency, recommending campaign improvements based on critical metrics.
• Implement a coordinated plan across multiple platforms with collaborators, customers, partners and team members for the hub based on strategic priorities and business objectives.
• Collaborate effectively to contribute to Marketing Plan preparation.
• Audit the current infrastructure, contents, database and tools to support content creation and campaign design for the hub.
• Drive market research activities to increase customer insights.
• Manage MLR approval process and localization process.
• Work with agencies on asset production and campaign optimisation.
• Onboard, drive and deploy lead generation and handling framework with Sales, from campaign inception to qualified lead handover.
• Facilitate regular, meaningful communications among internal collaborators, management and sales team.
• Monitor marketing activities budget and report monthly to Senior Omnichannel Manager.

About You

• Bachelor and/or Master’s degree level qualification or equivalent with 3 years’ Sales & Marketing experience including MedTech Industry.
• Marketing & Digital Communication expert with strong CRM skills (Salesforce).
• Experience in campaign design and content creation.
• Data analytics.
• Proficient in English and German.

Apply

If this sounds like you, we encourage you to apply. BD prioritises on‑site collaboration, with a minimum of 4 days per week in the office for most roles, supporting flexibility where appropriate.

Equal Opportunity Statement

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, colour, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.