Omnichannel Manager (m/f/d)

Site Name: Munich - Office Posted Date: Dec 2 2025

Omnichannel Manager (m/f/d) – focusing on Salesforce Enablement & Data‑driven Customer Engagement

As an Omnichannel Manager, you will play a key role in driving modern, data‑driven customer interactions. Acting as the go‑to person for the field force, you will ensure that digital tools are seamlessly integrated into daily sales activities. By bridging strategy and execution, you will empower sales teams with the right material, data, tools and insights to enhance customer engagement and omnichannel execution.

This above brand oncology role is perfect for someone who enjoys translating digital strategies into practical solutions for commercial teams, making Veeva data work for customer engagement, and providing hands‑on support to field teams in their daily use of digital tools.

Are you ready to drive the digital enablement of the field force and help shape the future of customer engagement? We look forward to your application!

Key Responsibilities

• Be the Field Force’s First Point of Contact: Serve as the go‑to expert for the sales team on all digital and data‑related topics, providing support for their daily interactions in using Veeva and omnichannel tools effectively (e.g. NBAs, 1:1 Mails, Veeva handling).
• Support Daily Digital Execution: Help the sales team interpret and utilize customer data, ensuring a data‑driven and personalized approach to customer engagement and be the link between marketing and sales organization.
• Drive Omnichannel Customer Engagement: Co‑create and implement integrated customer engagement strategies (via user journeys) that blend digital and personal interactions, ensuring a seamless customer journey.
• Enhance Data‑Driven Decision Making: Translate Veeva analytics and omnichannel performance metrics into clear, actionable insights for sales teams and stakeholders.
• Ensure Cross‑Functional Collaboration: Work closely with Marketing, Digital, Medical, and Sales teams to align omnichannel strategies with business needs.
• Continuously Optimize & Innovate: Keep an eye on new trends in omnichannel marketing and CRM technology, ensuring that the field force stays ahead in digital engagement.

Your Profile

• Degree in Business, Sales and Marketing, Communications, Life Sciences, or a related field.
• Experience in omnichannel project management, CRM management (Veeva), and digital customer engagement.
• A strong affinity for digital tools and data, with the ability to make them actionable for field sales teams.
• Excellent communication skills, with the ability to translate complex digital concepts into practical applications for sales teams.
• Experience in cross‑functional collaboration and a service‑oriented mindset to support commercial teams.
• A data‑driven approach, able to extract insights from analytics and translate them into field‑ready strategies.
• Understanding of change management and agile working methods.
• Knowledge of data platforms (e.g. Power BI).
• Fluent in German (minimum at C1 level) and English.

Why Join Us?

• Be the Key Digital Enabler for the Field Force: Empower the sales team with digital tools and data‑driven insights to improve customer engagement.
• Make a Tangible Impact: Your work will directly enhance the daily operations of the commercial team, making omnichannel strategies truly actionable.
• Bridge Strategy & Execution: Work at the intersection of digital strategy, data analytics, and hands‑on sales enablement.
• Innovate & Shape the Future: Contribute to the ongoing digital transformation of customer engagement in healthcare.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make – so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1‑877‑694‑7547 (US Toll Free) or (outside US).

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at