Online Marketing Manager (m/f/d) with focus on SEO in parental leave replacement

At DSR Hotel Holding GmbH, we are looking for committed employees who want to join us in driving forward the vision of a sustainable hotel industry. Our passion for hospitality goes hand in hand with our commitment to environmental protection and sustainability. We rely on innovative solutions to minimise our ecological footprint while creating unforgettable experiences for our guests.

Become part of #worknewways as Online Marketing Manager (m/f/d) with focus on SEO on parental leave and join our successful team in Hamburg!

Your tasks:

• Development and implementation of modern SEO strategies for classic and AI-supported search systems (e.g. Google SGE, ChatGPT, Perplexity)
• Optimisation of the website structure, internal linking and information architecture for better indexing and user guidance
• Carrying out keyword and competition analyses to identify new ranking and content potentials
• Creation, optimisation and continuous development of website content based on relevant SEO ranking factors
• Monitoring key SEO KPIs, deriving recommendations for action and observing current SEO and AI trends

You bring with you:

• At least 2 years of experience as an Online Marketing Manager (m/f/d) in the field of SEO with a focus on content and structural optimisation
• Sound understanding of search engine mechanisms and technical SEO basics
• Confident handling of common SEO tools (e.g. Google Search Console, SISTRIX, Screaming Frog, Google Analytics)
• Interest in new developments such as AI Search, NLP or Machine Learning for the further development of SEO strategies
• Analytical and structured way of working, ability to work in a team and very good German language skills

Our benefits:

• 30 days holiday per year
• Possibility for two mobile office days per week
• Attractive office directly on the Elbe and with a view of the Elbphilharmonie concert hall
• Subsidy for local transport ticket
• Travel discounts at all aja Resorts, A-ROSA Resorts, HENRI Hotels and the Hotel Louis C. Jacob, Hotel NEPTUN and other partners
• Discounts on F&B and SPA services in all branches
• Member of the Diversity Charter
• voiio platform for personal well-being
• Company pension scheme via R+V Versicherung
• Supplementary company health insurance for dentures and glasses/contact lenses
• Internal training and further education opportunities
• Development opportunities within the group of companies in Germany, Austria and Italy
• Referral programme with up to €1,000 gross bonus per referral
• Corporate benefits - best discounts on high-quality offers from more than 1,500 providers