Paid Media Marketing Manager

Job Summary

Paid Media Marketing Manager – As PayPal continues its mission to revolutionize commerce, we’re looking for a professional to join our Berlin office and turn insights into impactful, full‑funnel campaigns. In this role, you’ll leverage data to understand consumer needs, identify where PayPal adds value, and deliver campaigns that drive both brand and performance outcomes along the entire funnel.

Essential Responsibilities

• Develop and implement customer‑focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue.
• Leverage data and technology to optimize marketing strategies and campaign performance.
• Collaborate with cross‑functional teams to align initiatives with organizational goals.
• Identify growth opportunities by analyzing and synthesizing data from multiple sources.
• Track, measure, and report program performance, optimizing for efficiency and scalability.
• Lead A/B testing and iterative optimization of campaigns and marketing programs.
• Optimize team structure and processes to foster a culture of high performance and innovation.

Minimum Qualifications

• 5+ years relevant experience and a Bachelor’s degree OR an equivalent combination of education and experience.

Additional Responsibilities and Preferred Qualifications

You’ll take a full‑funnel approach, building a strong understanding of customer needs, identifying where PayPal can truly add value, and turning those insights into campaigns that resonate. You’ll combine analytical thinking with creativity to plan, launch, and continuously improve high‑impact media campaigns.

Your Day‑to‑Day

• Define and execute paid media strategies across the funnel, identifying new growth opportunities and driving measurable impact.
• Own the relationship with the paid media agency in Germany, including strategic planning, road‑mapping, and improving ways of working.
• Partner closely with brand and integrated marketing teams to ensure high‑quality creative delivery, timely execution, and continuous testing.
• Use data to drive campaign optimization in collaboration with Analytics, BI, and Martech teams.
• Collaborate with international media teams to share learnings and scale best practices.
• Support product marketing in building business cases and integrating product innovations into paid media strategies.
• Work with Privacy, Risk, Legal, and Compliance teams to evaluate and enable new media opportunities.
• Optimize the end‑to‑end customer journey, including landing pages and app‑store experiences, to improve conversion rates.
• Drive operational improvements by identifying and implementing more efficient cross‑functional workflows.
• Manage key publisher partnerships (e.g., Google, Meta) and strengthen channel performance.
• Lead testing agendas across audiences, creatives, formats, and tactics to continuously improve performance.
• Partner with Analytics to evolve measurement frameworks and incrementality approaches.
• Ensure alignment with consumer segment teams (acquisition, engagement, brand) and provide regular performance updates.
• Stay up to date with industry trends and identify new opportunities to enhance campaign performance.
• Collaborate with Martech, Media Enablement, and Media Ops teams to improve measurement, data signals, and platform capabilities.

What You Need to Succeed

• 8+ years of experience in digital marketing with full‑funnel exposure.
• Experience running media campaigns in the German market.
• Strong knowledge of paid media channels across digital and offline (TV, OOH, audio).
• Proven ability to develop and execute paid media strategies aligned with business goals.
• Data‑driven mindset with strong analytical skills and ability to turn insights into action.
• Experience managing and guiding agency partners, including planning and prioritization.
• Track record of working cross‑functionally with analytics, martech, and creative teams.
• Strong stakeholder management skills, with the ability to influence and align across teams.
• Comfortable presenting ideas and pitching growth opportunities to leadership.
• Excellent communication skills (verbal, written, and presentation).
• Ability to operate autonomously, take ownership, and navigate ambiguity effectively.
• Thrives in fast‑paced, dynamic environments.
• Proficiency with Excel/Google Sheets, PowerPoint, and key advertising platforms.
• Ability to manage multiple priorities across different business segments.
• Curiosity and adaptability, with a willingness to learn new channels and technologies.
• Experience building and presenting business cases to support new initiatives.
• Alignment with PayPal’s leadership principles: Work Customer Back, Win Together, and Put People First.

Get Bonus Points With

• Experience/understanding of financial services, fintech, or payments.

Our Benefits

We offer benefits to help you thrive in every stage of life, including a flexible work environment, employee share options, health and life insurance, and more.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at