Paid Social Manager (m/f/d) - Performance Marketing

ABOUT EDURINO

EDURINO sets new standards for early childhood education through hybrid learning.

We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.

As one of Europe’s most innovative EdTechs, we’re already generating double‑digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.

ABOUT THE ROLE

As our Paid Social Manager you hold the keys to our growth engine, transitioning our operations from an external agency to a high‑velocity, internal powerhouse. Together with our Paid Social Lead you will refine our Meta strategy, testing bold ideas and scaling winning strategies that bring our hybrid learning worlds to hundreds of thousands of families.

• Own daily Meta campaign operations, aiming for peak performance through thoughtful budget scaling, real‑time bid adjustments, and smooth execution.
• Drive our strategic testing velocity by independently scaling creative experiments and A/B tests to hit ROAS and CAC targets.
• Lead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high‑impact assets are delivered and launched on time.
• Implement and deploy custom landing pages, managing the technical execution and funnel optimization to lift conversion rates.
• Execute deep‑dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long‑term Meta strategies.
• Coordinate seasonal promotions and new product launches by aligning creative concepts with broader business goals.
• Collaborate cross‑functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our mission.

ABOUT YOU

We are looking for a performance marketer who has moved past just setting up ads and truly understands the business of growth. You possess a systematic funnel‑down diagnostic mindset and the resilience required to navigate seasonal peaks and rapid strategy shifts without losing focus.

• 2+ years of hands‑on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E‑Commerce environment.
• Proven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimization.
• Technical mastery of Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking including Pixels and Conversions API.
• Proficiency in both English and German (C1+) to confidently launch ads and landing pages for our core markets.
• Experimental mindset with a deep passion for psychological hooks and creative messaging.
• Bonus: You bring experience scaling TikTok campaigns.