Partner Marketing Team Leader (m/f/d)

We are looking for a Partner Marketing Team Leader (m/f/d) to join our regional marketing organization in Germany , driving the end-to-end co-marketing engagement of our Value Partners. In this leadership role, you will manage the strategic planning, execution, and performance of all partner marketing activities, closely collaborating with cross-functional teams in Sales, Growth Marketing, and the wider Customer Engagement organization.

This role can be carried out in a location-independent hybrid model from one of our German locations, with Munich or Stuttgart strongly preferred. Regular travel within Central Europe (DACH region + PL, CZ, SK, HU) is expected to work closely with colleagues, partners and stakeholders.

Responsibilities

• Partner Marketing Leadership – Lead marketing strategies for the Central European region, ensuring full alignment with the GEO’s strategic and annual operational plan across various business areas.
• Team Management – Manage the partner and growth markets marketing team, fostering collaboration, performance, and capability development.
• Co-Marketing Planning & Execution – Drive and be accountable for partner marketing plan definition, execution, and reporting throughout the fiscal year, securing in-time and on-value delivery in line with global guidelines.
• Sales Collaboration – Work closely with Sales Leadership for our sales channels and secure strong buy-in from partners to align marketing activities with capacity, capabilities, and accreditation plans.
• Performance & KPIs – Define plan objectives and KPIs based on sales contribution ratios and partner accreditation status, ensuring performance transparency and data-driven adjustments.
• Cross-Team & Cross-GEO Collaboration – Collaborate with Growth Marketing Program Managers, Marketing peers, and other GEO teams to harmonize tactics, optimize multi-engagement partner support and accelerate mainstream business through DS-Driven activities.

Qualifications

• Entrepreneurial Mindset – Strong ROI-driven thinking, risk management approach, and solid experience in partner management.
• Marketing Strategy Expertise – Proven track record in developing and executing marketing programs, including digital marketing and integrated campaign planning.
• Analytical & Program Management Skills – Highly data-driven with excellent analytical capabilities, marketing analytics passion, and strong program management discipline.
• Education & Experience – MBA, Bachelor’s degree or equivalent accepted with extensive relevant experience in B2B marketing within the software industry.
• Leadership & Collaboration – Minimum 5 years of people management experience, with strong leadership, influence, and cross-functional collaboration skills across Sales, Marketing, Corporate, and Partner organizations.
• Execution Excellence – Demonstrated ability to deliver high-quality results on time and on budget, with strong attention to detail and a high level of empathy in building and expanding partner relationships.

What’s in it for you

• An international and diverse working environment within a collaborative and impact-driven team
• Flexible working hours with a hybrid model and a comprehensive benefits package
• Opportunities for personal and professional development through extensive training programs
• The chance to shape partner marketing strategy in a key GEO with high strategic visibility
• A leadership role with real influence on revenue, partner performance, and business growth
• A modern working culture that values initiative, innovation, and cross-functional teamwork