Performance Marketing Manager (Maternity Cover)

Type: Full-time

Location: Berlin Hybrid

Start: ASAP

Duration: 12 months

Employment Type: 1 year full time contract. Freelance contracts or agency contracts will not be considered for this role.

About StartSteps

We help people in Germany upskill for tech roles through industry-aligned training and employer partnerships.

Role Summary

You will own paid acquisition across Meta, Google, and TikTok, manage tracking and reporting, and drive predictable lead volume for our tech-career programs funded by Agentur für Arbeit.

Tasks

Paid Acquisition

• Plan, launch, and optimize lead-gen campaigns across Meta, Google, TikTok
• Manage TOFU/MOFU/BOFU funnels across multiple programs (Orientation, Mentoring, SAP, ServiceNow, AWS, etc.)
• Build and test creatives; brief UGC creators and editors; ensure fast and cost-effective content production
• Manage budgets, pacing, and KPIs (CPL, CPA, quality)

Data, Tracking & Analytics

• Maintain tracking setups across all platforms and Pipedrive
• Ensure clean UTM flow from landing pages to CRM
• Troubleshoot pixels, events, and CAPI issues
• Build and maintain Looker/Sheets dashboards (ads + CRM)
  Report on performance, attribution, and funnel conversion

Cross-Team Collaboration

• Align with Sales on lead quality
• Coordinate with Program Managers and Partners on new launches
• Support the launch of webinars and landing pagesWork closely with the Social Media team to align content, messaging, and creative needs across paid and organic

Requirements

Requirements

• Strong experience in Meta, Google, TikTok performance marketing (minimum of 2 years)
• Proven experience in lead generation, funnel management, and tracking leads accurately in CRM platforms.
• Solid tracking + attribution skills (UTMs, pixels, CAPI, events)
• A creative eye for hooks, storytelling, and high-performing ad angles
• Experience writing short-form ad scripts and briefing content creators
• Independent, driven, and confident taking full ownership of campaigns with no supervision
• Hands-on, entrepreneurial mentality, someone who can figure things out, move fast in a startup environment, and confidently outsource tasks if needed.

Nice to Have

• Experience with Pipedrive
• Familiarity with Bildungsgutschein-funded programs
• Comfort working with UGC creatorsBasic understanding of tech-career pathways

Benefits

• Competitive compensation package.
• Dynamic and inclusive work environment.
• Equal opportunity employer committed to diversity and inclusion.

This is an opportunity to support a more diverse and inclusive tech landscape. Join us in making a difference!

Submit your CV and cover letter to apply. Shortlisted candidates may be asked to complete a case study as part of the interview process.