Performance Marketing Manager - TikTok (all genders)

Your role

As ourPerformance Marketing Manager for TikTok , you will build our TikTok presence from the ground up and lead our new customer acquisition efforts on the world’s fastest-growing entertainment platform. You will take full ownership of the day-to-day management and optimization of our international TikTok strategy and budget, working in close partnership with the Head of Performance & Growth.

• Execute and optimize the full-funnel TikTok strategy, with a primary focus on driving new customer acquisition at an efficient CPA
• Manage and deploy a sizable TikTok budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targets
• Manage a complex account architecture, mastering a structure of campaign types like Spark Ads, In-Feed Ads, and Shopping Ads, as well as leveraging features like TikTok Shop and specialized bidding strategies
• Own a rigorous, high-velocity testing framework for video creatives and actively analyze performance focusing on native 'TikTok-first' elements such as hooks, trending sounds, transitions, and CTAs, using TikTok’s 'Creative Center' insights as a guide for excellence
• Act as the single point of contact for TikTok creative, translating performance data into actionable briefs to fuel our asset pipeline and maintain a well-structured feedback loop
• Dive deep into performance data to understand trends, identify actionable insights, and report on performance, including attribution challenges to leadership

Your profile

• 2 - 4+ years of hands‑on experience in e‑commerce performance marketing, with a strong focus on TikTok Ads; experience with the TikTok Ads Manager is essential
• Deep, hands‑on expertise in the full suite of TikTok ad formats and a strong understanding of how to balance 'brand‑formance' within a full‑funnel strategy
• A proven track record of managing and scaling 6‑7 digit budgets across multiple markets
• A highly analytical and data‑driven mindset, with a passion for turning native, fast‑paced creative assets into measurable ROI
• Experience with analytics and data visualization tools like GA4, Tableau, Clarisights, or Northbeam/TripleWhale
• Experience with measurement features such as TikTok Brand Lift Studies, Post-Purchase Surveys, and incrementality testing to navigate the complexities of social commerce attribution
• A genuine passion for the TikTok ecosystem, staying ahead of trends, algorithm changes, and new ad features
• Fluency in English is required; proficiency in another major European language, such as German, French, or Polish, is a strong plus

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day