PR & Content Marketing Manager

Develop and implement PR and Content Marketing strategies to increase brand awareness and strengthen our position in core markets (US; DACH). This is a dual role of planning as well as executing together with the extended marketing team.

Responsibilities

• Develop and implement PR and Content Marketing strategies to increase brand awareness and strengthen our position in core markets (US; DACH).
• Manage PR firms in multiple geographies, monitor and analyze media coverage and measure the success of PR activities.
• Build and maintain relationships with media representatives, industry experts, opinion leaders and other relevant industry players.
• Plan and create targeted content (Blog or Social Media posts, Listicles, Whitepapers, etc.), attracting prospects, customers and influencers like analysts.
• Work closely with other key functions to collaborate around Campaign Development.
• Adapt content and PR measures to the cultural and business-specific characteristics of the respective markets.

Qualifications

• Bachelor’s degree (or equivalent) in PR, Marketing, or a comparable qualification.
• Strong results orientation and data-driven approach with excellent analytical skills.
• Excellent written and verbal communication skills in both German and English.
• Attention to detail.
• Comfortable with working in an ever-changing, rapidly growing company.
• Eager to learn and grow.
• Strong time management skills with the ability to prioritize tasks.
• Minimum of 5 years of proven experience in Content Marketing or Comms in B2B Tech companies.
• Passion, creativity, and expertise in corporate and brand storytelling and activation for complex tech or security services.

Benefits & Culture

• Caring PASSIONATELY about keeping our customers safe – We’re dedicated to solving problems. Whatever it takes.
• Thinking UNCONVENTIONALLY to stay ahead – The world never fails to surprise us. So let’s surprise it first.
• Doing the hard work to make things SIMPLE – Craft and hone something that delights in its simplicity.
• Working COLLABORATIVELY to build success – The power of the team will always make us faster and better.
• Recognized as an outstanding place to work.
• Surrounded by smart teams who enrich your experience and provide opportunities to develop your skills and advance your career.
• Encouragement of diversity in the workplace regardless of race, gender, religion, age, sexual orientation, disability, or veteran status.