PRADA CRM Manager (m/f/d)

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Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.

Job Purpose

We are looking for a CRM Manager (m/f/d) for our Head Office in Munich. The CRM Manager will be responsible for strengthening, developing, and implementing CRM and clienteling initiatives in our Central Europe region. At PRADA, we are renowned for our unwavering commitment to luxury, style, and innovation. As one of the global leaders in the fashion industry, we are dedicated to delivering exceptional experiences to our esteemed clientele.

Responsibilities

• Design, implementation, and monitoring of customer engagement initiatives through clienteling and intensification of customer contacts.
• Analysis of CRM insights and information for new commercial actions in individual segments of our customer base (e.g., outreach initiatives).
• Support our stores in implementing the clienteling strategy and CRM best practices.
• Budget and cost control for customer loyalty promotions including recording of relevant return on investment.
• Management of local trainings as well as training materials on CRM topics such as clienteling, best practices, and customer actions.
• Function as a local point of reference to the Net Promoter System and digital clienteling tools.
• Close collaboration with our Store Managers and HQ stakeholders in Milan.

Knowledge and Skills

• Ideally a degree in business administration with a focus on marketing.
• Relevant CRM experience of 3+ years, preferably from the luxury/premium retail sector.
• Strong analytical skills, coupled with a high interest in fashion and luxury.
• Very good MS Office skills are required, and SAP skills are desirable.
• Exceptionally good communication skills as well as a high level of service orientation and enjoyment in dealing with demanding clientele.
• Independent working style and a high degree of structure and organization.
• Fluent English is required, further language skills especially German and Italian is an advantage.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.

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