Product Marketeer

We're looking for your WHY: Bring your perspective and help us remain the forward-thinking company we've been for over 300 years. We learn from one another and grow together - fully aligned with our values: BOLD, DEDICATED, and CARE.
Husqvarna Group is one of the world's oldest start-ups and the largest manufacturer of motor-powered equipment for forestry, landscaping, gardening, and light construction. Our products solve everyday problems - and are part of something bigger. Because we constantly ask ourselves:

How can we shape living environments to be more sustainable, beautiful, comfortable, green, and creative?
It's our pioneering spirit, innovative strength, and people like you who make it possible.
Responsibilities:

• Define and development value propositions and product communications on a category, range or product level within the BU Battery & Electric Business Unit
• Analysis and interrupt consumer/market insights to help define value propositions and messaging for specific target groups
• Understand consumer profiles, purchasing journey and buying attitudes for products
• Responsible for translating product solution concepts and features into easy to understand messaging/stories tailored towards different consumer target groups. With a strong justification why to buy over competitors
• Briefing, creation, proofing & approval of all Product Tool Kit assets in line with brand guidelines including photography, videos, messaging and packaging etc.
• Grow application and product expertise through hands on product use
• Close co-operation with various teams such as Product Management, Brand & Marketing, External Agencies as well as across other Business Units
• Responsible for understanding competitor products, messaging & value offers
• Support internal sell in assets & present at events such as Go-Live
• Work closely with Brand and Marketing teams (centrally/locally) to collect feedback and insights throughout the season
• Ensure all relevant product marketing information and data is available

Requirements:

• Ideally educated to a degree level in marketing or similar discipline
• Must have a strong experience in marketing or product communication in consumer goods industry. Gardening or DIY would be an advantage
• Fluent language skills in both German and English
• Ability to interrupt consumer insights & define a clear product value proposition
• A passion to be hands on with product & an interest in gardening / DIY activities
• Customer thinking - ability to tailor product communication to different users
• Good at presenting and communicating complex topics simply at all levels
• High level of self motivation, drive to succeed & enjoys working in teams
• Excellent skills in planning and mulit-tasking

Our promise to you
Become part of a team that works with passion, takes pride in its history, and is curious about the future. We're always looking for ways to grow - and we want to do it together with you.

We're already excited to hear
your ideas for new ways of working, methods, initiatives, and approaches
Last date to apply:
We are continuously accepting applications