Product & Marketing Analyst (all genders) - Stage+ - Deutsche Grammophon GmbH

Analytics, big data and cloud technologies are essential to our business. In the world of digital distribution channels and social media, we have access to more information than ever before. In the area of data analytics, we conduct in-depth analyses to better understand the listening behaviour of music fans and thus optimally market our artists and improve the listening experience. The findings of our analysis have strategic implications, such as the engagement of talented artists, the design of marketing activities and the allocation of resources.

Responsibilities

• Analyze large data sets, identify trends and patterns, and provide insights and recommendations to product and marketing teams.
• Develop and implement tracking concepts for our website, mobile, and TV applications.
• Conduct A/B tests and experiments to optimize user experience on Stage+ as well as marketing campaigns across different channels.
• Support the product development process by defining success criteria and performing hypothesis‑driven analysis.
• Analyze marketing campaigns to evaluate effectiveness and ROI, identify improvement opportunities, and recommend optimizations.
• Develop and maintain dashboards and reports to track and measure Stage+ KPIs.
• Stay up to date with the latest trends and technologies in marketing and product analytics and provide recommendations for their incorporation into our processes.

Qualifications

• Bachelor's degree in Marketing Analytics, Statistics, Data Science, Business Administration, or a related field (master's degree is a plus).
• 2–3 years of experience in product and/or marketing analytics, preferably in a consumer‑facing platform, app, or subscription‑based environment.
• Experience with Google Tag Manager, Mixpanel, Adjust, and data visualization tools.
• Basic understanding of finance to align performance data with business success metrics.
• Strong project‑management skills and the ability to manage multiple projects simultaneously while delivering high‑quality results on time.
• Knowledge of SQL, Python and Clarisights is a plus.
• Proficiency in English (German skills are a plus, but a willingness to learn the language is required).

Personality & Soft Skills

• Excellent communication and collaboration skills for effective cross‑functional teamwork.
• Comfortable working in a fast‑moving environment with the goal of achieving common objectives with interdisciplinary stakeholders.
• Strong analytical and out‑of‑the‑box thinking abilities.
• Positive and charismatic demeanor that inspires others and facilitates engaging knowledge transfer.
• A growth mindset and a preference for teamwork over individual heroism.

Benefits

• Concert ticket budget, streaming service vouchers, employee discounts on physical music and merchandise, and various internal events.
• Hybrid work model offering flexibility, collaboration, and interaction at our headquarters in Berlin.
• 30 vacation days plus fixed company closure days.
• Special rates for public transport (BVG tickets) and a job bike leasing offer.
• Professional development through workshops and courses.
• Employee Assistance Program providing confidential counseling and coaching for mental health.

Equal Opportunity Employment

As a large and globally operating company, Universal Music promotes diversity and opposes discrimination. We aspire to reflect the diversity represented by our artists through their music and individuality in our teams. We pledge ourselves to be an equal opportunity employer and enable individuals to express themselves—regardless of age, sex, gender, appearance, origin, faith, physical or mental ability, or sexual orientation.