Product Marketing & Content Manager

Stellenbeschreibung:

Highlight is seeking a highly creative and execution-oriented Product Marketing & Content Manager to shape how we show up in the market. This role sits at the intersection of content, product storytelling, and go-to-market execution. You will translate our product, customer insights, and market perspective into clear, compelling narratives and bring those narratives to life through high-impact content. You’ll partner closely with Product, Sales, and Marketing to ensure our messaging is consistent, differentiated, and driving real business outcomes. This is an ideal role for someone who enjoys both strategic messaging and hands‑on content creation and execution.

Responsibilities will include:

Product Storytelling & Messaging

Help define and evolve Highlight’s product positioning and market narrative
Translate complex product capabilities into clear, customer‑facing value
Develop messaging frameworks for key audiences and use cases
Ensure consistency of messaging across all channels and touchpoints

Content Strategy & Execution

Own creation of high-quality content across formats (blog, LinkedIn, case studies, decks, webinars, etc.)
Turn product insights, customer outcomes, and research into compelling stories
Build and maintain an editorial calendar aligned to go‑to‑market priorities
Experiment with new content formats and channels to drive engagement and pipeline
Continuously optimize content performance based on data and insights

Go‑to‑Market & Launch Support

Support go‑to‑market efforts for product launches and feature releases
Partner with Product and Demand Generation to bring new capabilities to market
Ensure campaigns and outbound efforts reflect clear, differentiated messaging

Sales Enablement

Develop and maintain core sales materials (pitch decks, one‑pagers, case studies)
Translate product and market insights into usable sales narratives
Partner with Sales to refine messaging based on real customer conversations

Customer & Market Insight

Leverage customer feedback, research, and market trends to inform messaging
Build customer stories and proof points that highlight real outcomes
Stay close to industry trends and evolving customer needs

What Success Looks Like:

In the first 90 days:

Clear, consistent messaging is reflected across content and sales materials
Sales team is enabled with stronger, more cohesive narratives
Content output increases in both quality and consistency

Over time:

Content contributes meaningfully to pipeline and brand awareness
Highlight’s positioning becomes clearer and more differentiated in the market
Sales cycles are supported by stronger storytelling and proof

You’re a great fit if you:

Have 4–7 years of experience in content marketing, product marketing, or a hybrid role
Possess exceptional writing and storytelling skills, making complex ideas simple and compelling
Have experience creating content that drives engagement and business impact
Can translate product features into customer value
Are comfortable working cross‑functionally with Product, Sales, and Marketing
Are highly organized and able to manage multiple projects simultaneously
Have a bias toward execution and enjoy building, not just planning